MINI Malaysia introduces Geniuses at 6 dealerships – expert guidance, personal care, complementing SA
MINI Malaysia recently introduced its first team of MINI Geniuses in Malaysia, with six individuals trained and deployed to six different dealerships.
BMW Group Malaysia said the MINI Geniuses are carefully selected and rigorously trained by the BMW Group Regional Training Centre in Cyberjaya, with the aim of taking the MINI customer experience to the next level.
“MINI Geniuses skillfully navigate the complexities of today’s retail landscape, leveraging their passion for new media and cutting-edge technology to provide MINI customers with a stress-free sales environment. Their role complements that of a sales advisor by focusing on familiarizing customers with every aspect of the MINI portfolio, from conducting needs analysis and product presentations, to facilitating test drives,” a statement explains.
“We understand that for some people, buying a new car is a very personal experience. With MINI Geniuses, our current and future MINIacs will be able to receive expert guidance and personal attention, ensuring they fully understand every feature and function of their dream MINI,” said Benjamin Nagel, Managing Director of BMW Group Malaysia.
“We believe that this tailored support not only helps them make informed decisions, but also fosters a deeper connection with their MINI. From the very beginning of their MINI journey, customers can truly experience the great love through these dedicated interactions,” he added.
The six dealerships welcoming the first batch of MINI Geniuses are Auto Bavaria Ara Damansara, Auto Bavaria Kuala Lumpur, Auto Bavaria Balakong, Auto Bavaria Tebrau, Wheelcorp Premium Setia Alam and Ingress Auto Bangsar.
Earlier this month, MINI launched All-new MINI Cooper SE New Electric Hatchbacks and ICE Engines F66 MINI Cooper S – click on the links for more. There is also a New generation Countryman.
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