Most electric pickups currently in production are full-size trucks. But a new electric truck survey from automatic list shows that there can be significant demand—especially among Millennials—for something smaller.
The Ford F-150 Lightning topped the ranking of the most popular electric trucks for the second year in a row in this annual survey, with 24% of respondents calling it their top EV pickup. . But the Toyota Tacoma EV—a model that doesn’t even exist—ranked second, with 20% of respondents calling it their top choice.
The Tacoma EV option was especially popular among Millennial respondents, who by age group ranked it highest. By comparison, the Lightning was the most popular truck among Baby Boomers and Gen X, while the Tesla Cybertruck was ranked highest by Gen Z respondents. The Tacoma EV also received the most interest from non-truckers, among any electric trucks.
Most popular electric vans, truck owners vs non-truck owners (from Autolist 2022 survey)
This would be great news for Toyota if it actually produces an electric version of the Tacoma, a midsize pickup that’s smaller than large vehicles like the F-150. Toyota has confirmed an all-electric pickup in “near future,” and in 2021 it introduced a concept very similar to the current Tacoma, but it hasn’t specifically confirmed a production Tacoma EV.
In addition to the slightly interesting revelation that Millennials are very interested in an electric truck that doesn’t exist, the survey has some other interesting findings about current electric truck trends.
Because internal combustion pickup trucks are the most popular vehicle in the United States, it is often assumed that electric trucks will help drive electric vehicle adoption. But while 66% of respondents who already own an electric vehicle said they would consider an electric truck their next vehicle, only 34% of those who have never owned an electric vehicle said they would consider an electric truck. is his next vehicle.
Toyota Tacoma 2023
The survey found that pricing and charging infrastructure were major issues. Just over half (51%) of respondents said they would not buy electric vans because they are too expensive, while 50% cite the inability to access electric charging as the main reason they are not Remind to buy an electric truck.
The availability of charging infrastructure is an issue that affects all electric vehicles, but the relatively limited selection of electric pickups makes price a bigger factor for them right now. Rivian raised the price of its R1T earlier this year and then drop the most affordable versions but still. Ford also recently increased the price of the F-150 Lightning about 12,000 dollars.
Toyota Pickup EV – Photo source: Noriaki Mitsuhashi/N-Rak Photo Agency
Other electric trucks advertised at lower prices have yet to arrive. General Motors has announced Chevrolet Silverado EV would be a bulk entry aimed at fleets and affordability, but the Chevy hasn’t been sold yet, and when it does, there’s nothing stopping GM from raising prices, as Ford did with the fleet-oriented Lightning versions. car. The Tesla e-carwhen at the concept/prototype stage, is said to have a starting price of $39,900, but it has yet to be detailed in production form, a year after initial initial delivery was expected.
Meanwhile, Toyota’s best pickup efficiency game is full-size receive the future—although high mpg is clearly not a priority.
