Social media users are sharing their reactions after the city of Miami Beach released a commercial specifically targeting spring break.
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More details about the ad were released by Miami Beach
According to NBC News, Miami Beach released the ad campaign on Friday, March 1. In the clip, multiple individuals speak directly to the camera in what initially appears to be a conversation about a breakup. .
“Hey, we need to talk,” advertising begins. “This doesn’t work anymore. And it’s not us, it’s you. We just want different things.”
Individuals continued to share their ideas of a “fun time.” These include relaxing on the beach, going to the spa and going to restaurants.
“But you just want to get drunk in public and ignore the law,” trade continues. “Do you remember what happened last March?”
The ad then transitions to covering Miami Beach’s 2023 spring break season. News headlines regarding shootings, liquor store closures, and emergency declarations flash across the screen.
“That’s our breaking point so we’re breaking up with you,” trade continues. “And don’t try to apologize and then come back. This is not safe. So we’re done.”
To ensure the message gets through to users, the ad goes on to list various restrictions that will be in place to ensure safety in Miami Beach during spring break this year.
Check out the commercial below.
According to the source, the 2024 spring break restrictions will be in effect from Thursday to Sunday every week in March.
Reaction on social networks
Social media users took to The Shade Room’s comments section to share their reactions to the ad.
Instagram user @lvrdcassius wrote, “It’s true that an entire city broke up with you 😂”
While Instagram user @kingbrenton added. “And don’t go to Atlanta either. We don’t have a beach.”
Instagram user @karenmariaalston wrote, “Definitely don’t go to DC, we’re good here and working at our highest self.
While Instagram user @amandasaidso_ added: “Imagine a city in FLORIDA saying you do too much 😂”
Instagram user @friskmegood wrote, “$100 parking is enough to stop me from doing anything lmaoo”
While Instagram user @kemoy_martin added: “Miami is the first destination in history to create an ad to deter people 😂”
Instagram user @shoppingbagshanna wrote, “Oh this is so embarrassing for GEN Z. We Millennials have never received a damn text like this 😂”
This way of thinking will do anything so cute LMAOO
— 𝖆𝖑𝖊𝖈 🫧 (@stvmbles) March 3, 2024
They are really trying to cause trouble with this ad, people will flock to it just to prove a point 😂
— «lex&gigs» (@lexjeanne) March 3, 2024
Here’s what happened during spring break last year in Miami
According to NBC News, the city’s ad comes a year after Miami Beach declared a state of emergency following two deadly spring break shootings.
A March 2023 report from the outlet added that in the first incident, two men were found with gunshot wounds. Furthermore, a person succumbs to their injuries. In the second incident, another man died while the suspect was in custody.
In addition to the deadly shootings, 2023 also marks the third year Miami Beach has declared a state of emergency due to “unruly crowds” engaging in “dangerous and illegal behavior,” according to NBC News.
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