Confession: I was never a sneaker collector. I like to consider myself more of a casual sneakerhead—I like the pairs in my collection as much as any other shoe I own, but I wouldn’t go as far as to say that they are accurate. Define my personal style. I definitely don’t think of myself as the type to subscribe to an email list to receive exclusive gifts or set an alarm to be the first to buy them. But oddly enough, that’s exactly what I found myself doing when a pair in particular appeared: New balance 550 sneakers.
The heritage sneaker brand teamed up with NYC-based streetwear boutique Aimé Leon Dore to bring back the ‘550s, late ’80s. basketball shoes style. This sale also features a selection of curated items like satin bomber jackets and baseball caps, but the new sneakers earn the It spot. I keep seeing them pop up in the feeds of the most fashion-savvy people who have been classic style kicks with cool basics like crisp shirts and comfortable denim.
Although it has garnered a lot of buzz just because of its super-exclusive nature (limited quantities sold out within minutes, prompting shoppers to purchase a pair through resale sites like StockX) , this style also happens to hit a major sneaker theme we’ve been seeing in fashion this year, namely the basketball-inspired silhouette, basic color palette and feel overall classic.
One thing is clear: They have reached the top of everyone’s wish list, including this editor. Up front, check out some standout styling moments and shop all the colors that must-have sneakers.
