KTM AG announces cooperation with MV Agusta to start distributing MV Agusta motorcycles in North America. The motorcycles will be available at select KTM dealers as well as existing and new MV Agusta stores. For more information, read the press release below from KTM North America.
KTM AG, a subsidiary of Pierer Mobility AG, and MV Agusta signed a commercial agreement to distribute iconic Schiranna motorcycles in the US, Canada and Mexico.
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The multi-year agreement focuses on the distribution, promotion and customer service of the MV Agusta motorcycle line of KTM AG’s North American subsidiary. The strength of the brand and the exclusivity of motorcycles, a symbol of Italian engineering and design excellence, together with the strong and broad trade organization of KTM AG will support the growth of the brand. MV Agusta in North America.
The deal is part of MV Agusta’s strategic plan, which projects significant growth in the coming years. KTM Group AG will establish a US-based legal entity to be in charge of all MV Agusta operations in North America. In the future, MV Agusta motorcycles will be distributed through both select KTM AG dealers as well as existing and new MV Agusta stores.
Timur Sardarov, CEO of MV Agusta Motor, said he was “delighted” at the deal between the two European motorcycle manufacturers.
“I am confident that KTM’s professional sales organization and size coupled with the strong appeal of our brand in the region will be of great benefit to both companies,” said Sardarov. “Thanks to our partnership, we will create synergy that will enable us to accelerate our growth strategy in North America.”
Hubert Trunkenpolz, member of the Executive Board at KTM AG, stressed the excitement about starting a new partnership with “such a historic motorcycle brand”.
“Our brands are growing from strength to strength everywhere in the world, especially in North America, where we will cross the 100,000 mark in 2022 with our motorcycle brands. KTM, Husqvarna and GASGAS,” said Trunkenpolz. “The distribution of the MV Agusta brand will complement our extensive line of premium motorcycles. With the addition of Italy’s most iconic luxury motorcycle brand to the KTM North American operation, we can ensure to support all motoring enthusiasts in North America as well as provide opportunities for Exciting new business association for existing and new dealers. “
