KL Fashion Week 2024 Designer Search Competition Honors Three Winners, Inspired by Peugeot 408
Kuala Lumpur Fashion Week 2024 (KLFW 2024) held in Kuala Lumpur last week hosted the sixth edition of the KLFW Designer Search, with this year’s theme being “Capturing Allure”. In partnership with Peugeot, this is also the first time the program has collaborated with an automotive brand.
With sustainability as the underlying theme, the shortlisted artists were tasked with designing two outfits, which were required to use recycled materials from Life Line Clothing Malaysia, one of Malaysia’s largest zero-waste textile collectors. The participating designers chose from the latest Peugeot 408 as inspiration, Peugeot Malaysia said.
Based on criteria of creativity, originality, innovation and technical sophistication, the three winners of the designer search were Mei Xuan Tieo, 18; Raja Irfan, 25; and Salahuddin Hilmi, 26. The winning trio will have the opportunity to showcase their full collections at Kuala Lumpur Fashion Week next year and in the near future at Laos Fashion Week: Zero Waste in October.
“Sustainability is a fundamental pillar for the automotive and fashion industries to not only survive but thrive. Sustainability is a core value at Stellantis and Peugeot, and we are constantly looking for innovative ways to create products that are functional and sustainable,” said Stellantis Malaysia Managing Director Jamie Francis Morais.
“We are delighted to see that the 408’s compelling design and captivating language has inspired and served as a source of inspiration for these designers,” added Morais.
Peugeot 408 GT 2024
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