Have you ever scrolled through TikTok feed when suddenly a live video pops up? Out of nowhere, it feels like you’re on a one-way video call with a content creator, a stark contrast to the perfectly curated few-second videos you’re used to seeing on the platform.
This feature is called TikTok liveand it allows content creators to have more authentic interactions with their followers through live vertical video.
In addition to connecting with fans, TikTok Live video has some other key perks for creators.
Live streams also allow fans to send virtual gifts to eligible creators, such as virtual roses, silly filters, and virtual stuffed animals. In addition to receiving a cute token of appreciation from viewers, creators can exchange these gifts for TikTok diamonds, which they can then convert to real money.
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If you’re ready to go live, are 16 or older, and have a minimum of 1,000 followers, here’s how you can get started.
This step is completely optional, but if you want to know if you’re eligible for Direct Gifts, there’s an easy way to check. Once you’re logged in, all you need to do is click on the profile icon in the bottom right corner, then click the three lines in the top right corner. Select the “Creator Tools” option before clicking the “DIRECT GIFTS” icon. After selecting the icon, you’ll see if you’re eligible. You will also be given the option to stream from there.
Also, just keep in mind that business accounts and accounts with less than 1000 followers are not eligible for Direct Gifts.
Now for a quick start to your live stream. Luckily, TikTok makes it pretty intuitive. All you have to do is click in the middle of the bottom bar the same way you would add any regular post.
After tapping the create icon, all you have to do is swipe to the Live option and you’re good to go. Before going live, you can personalize your experience by choosing from various effects, filters, and other customizable options. You can try them out to see what your Live looks like before it starts broadcasting.
Once you feel ready, hit the red button that says “Go LIVE” and start your live stream!
Frequently asked questions
What is Live on TikTok?
TikTok Live is TikTok’s live streaming option that allows creators to connect with their fans while continuing to monetize their content. With TikTok Live, fans can leave comments for creators and even give them virtual gifts to show their appreciation. These gifts can be exchanged for real money to the creator.
Is there a follower requirement to go live on TikTok?
Yes, to start a live video on TikTok you must have a minimum of 1,000 followers.
Can I start a TikTok Live video?
As long as you’re signed in to your TikTok account and have at least 1,000 followers and are 16 years or older, you can access TikTok Live.
Why should I go live on TikTok?
Going live on TikTok with TikTok Live gives creators the added ability to develop connections with their followers through authentic, live interactions. Another plus is that creators can monetize streams by receiving virtual gifts that they can redeem for TikTok diamonds and exchange for cash.
