Hilton’s global expansion of its lifestyle hotel portfolio now includes Iceland.
The hotel giant plans to open two lifestyle hotels in Iceland, one in Reykjavik and one in the north of the country.
More details are available on the property planned for rural northern Iceland, where Hilton plans to open the Akureyri Hotel “Skald”, Curio Collection by Hilton, in Akureyri in summer 2025. 70-room hotel will include a lobby bar, according to the brand, an all-day restaurant and an “innovative social club concept.” Akureyri is popular with tourists due to its proximity to the Diamond Circle and the North Pole – ideal for those looking to observe the northern lights.
The second Icelandic lifestyle hotel for Hilton is scheduled to open in spring 2026 in Reykjavik, but details on which brand the “luxury lifestyle accommodation” hotel will fall under are unclear. which has not yet been made public. The planned 170-room facility will focus on sustainability as well as “natural materials and thoughtful design.”
Nick Smart, vice president of development for Hilton UK, said: “Iceland is an incredibly popular holiday destination and we are delighted to be expanding our property portfolio in Reykjavik, as well like bringing the first internationally branded hotel to rural Iceland in Akureyri.” Ireland and Northern Europe, said in statement. “Hilton’s lifestyle brands have consistently created growth opportunities in European markets and together with owners such as Bohemian Hotels ehf., we are delighted to further establish their presence. I’m in Iceland.”
This expansion will strengthen Hilton’s existing portfolio of four hotels in Iceland, including two Curio Collection hotels, a Canopy by Hilton and a Hilton hotel of the same name. Growth is also promoted Hilton’s plan doubles the number of lifestyle hotels globally within the next 4 years.
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The company has added brands such as Graduate and NoMad in recent months, and its planned lifestyle hotel expansion includes 100 openings this year alone.
Kevin Osterhaus, president of global lifestyle brands at Hilton, said: “Hilton’s lifestyle brands are aspirational, design-led and experiential with authentic perspectives that can be recognized. reflected in every aspect of the holiday.” statement in the first day of this month. “I look forward to building on the success of this category and continuing Hilton’s commitment to pushing the boundaries of what it means to be a lifestyle brand.”
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