Gucci’s new Blondie bag is considered the latest hit product

Last night, Gucci hosted the Cruise 2025 runway show in London and what a night it was! This collection is the second time the brand’s Creative Director Sabato De Sarno has expressed his new vision for the Italian heritage brand, and it’s filled with sophisticated looks. Witnessing the launch of the collection, De Sarno’s front row guests were decked out in each collection, and among them was a quiet yet special space. famous bag in the process of making.

Of course, Gucci is very familiar with what it takes to create an iconic piece, and the Blondie bag has all the hallmarks of a new season hit. Appearing in the collection on last night’s runway, the Gucci Blondie in leather and toile draws inspiration from early ’70s Italy. Designed to be draped over the shoulder, the design is embellished with a logo that emulates the techniques used in Gucci’s jewelry collection.

Styled after actor Daisy Edgar-Jones, the new design has established itself as one London-favorite girl. Choose Gucci’s iconic bag Ancora red, Edgar-Jones paired the ruby ​​bag with a brown leather outfit, demonstrating its wearability.

Across the runway, the bag was styled in delicate lace, rich leather and floral prints, transcending single trends and speaking to its versatility. The three Blondie looks are available to buy now until May 26 through Gucci’s See Now Buy Now initiative at (very) limited stores including Sloane Street and Bond Street in London.