MILAN — by Ferrari Firstly tram will cost at least 500,000 euros ($535,000), a source familiar with the matter told Reuters, as the luxury carmaker prepares to open a factory to produce the model – and may push The group’s output is up to 1/3.
The Italian brand, famous for its roaring petrol engines, says it will launch an electric car late next year and the expected price shows it believes super-rich drivers are ready for it, even as mass-market rivals are slashing prices. tram (EV) amid sluggish demand.
The price tag, excluding features and personal touches that typically add 15-20%, is much higher than the average selling price of around 350,000 euros, including extras, for a Ferrari in the quarter This year’s first and many competitors. luxury electric car.
In a less exclusive segment, by Porsche electricity Taycan starting from around 100,000 euros.
Ferrari did not respond to a request for comment on the price of its first electric car or the new factory due to open in its northern hometown of Maranello. Italyon Friday.
The unnamed source said the factory – or electronics building – is a bold move for the company, which delivered fewer than 14,000 cars last year, as it will finally enable production capacity increased to about 20,000 units.
Exclusivity reinforces the brand’s cachet as does its high price, so any increase in output comes with risks.
However, Ferrari showed off with Purosangue The SUV, launched in 2022, could find success expanding beyond the traditional two-seater sports cars and major tourist houses.
Fabio Caldato, portfolio manager at AcomeA SGR, which holds Ferrari shares, said: “Demand for Ferrari is growing and they have the ability to meet part of that demand without affecting exclusivity”.
Waiting lists for some models can be up to two years.
“That doesn’t get any shorter,” Caldato said. Being on a waiting list is a status symbol in itself,” he said, noting that the pool of potential wealthy customers in emerging markets like India and the Middle East is growing.
SECOND EV MODEL
The new factory in Maranello will provide Ferrari with an additional vehicle assembly line and will produce gasoline and oil. hybrid car as well as new electric vehicles, along with parts for crossbreed and electric vehicles.
It will be fully operational within three to four months, sources said.
A second electric vehicle model is also under development, the source said, adding the process is in the early stages and the company may not want to increase total production to 20,000 vehicles per year, at least not yet. short time.
Chief Executive Benedetto Vigna told Ferrari shareholders in April that “the state-of-the-art factory will guarantee us flexibility and technical capacity that will exceed our needs for many years to come”.
Any increase in production will be accompanied by an increase in model numbers, the source said, as Ferrari will adhere to a policy of keeping output for any given model within a certain limit. , no matter how successful.
competitor Lamborghini plans to start selling its first electric vehicle model in 2028. Its chief executive, Stephan Winkelmann, told Reuters that getting the product right is more important than being first.
Mediobanca analyst Andrea Balloni said he expects Ferrari’s new electric car to have a premium price to help maintain profit margins, offset the growth of new all-electric technology and volume. Larger components are supplied from outside.
“I expect the new electric car will be a niche model, accounting for just over 10% of annual sales,” Balloni said, adding that Ferrari’s core customers still prefer gasoline models.
