Ending the Cruelest Farming Practices One Company At A Time

Corporate outreach is a strategy used to significantly reduce animal suffering while fighting to end animal cruelty once and for all. Animal Equality’s Campaign Manager shares more…

From large corporations to small supply chains, companies of all sizes have the power to protect millions of animals’ lives. However, when the desire for profits outweighs this sense of responsibility, corporations begin to cut corners in their supply chains to save time and money. From caging mother pigs in tiny cages to inexperienced workers performing painful mutilations without anesthetic, animals end up paying the price for this greed. 

But this cruelty can end with every policy reform. Animal Equality’s corporate outreach department, led by Dane Charbeneau, strategically encourages companies to implement meaningful animal protections that will significantly reduce the suffering of animals. While Animal Equality’s end goal is always to stop cruelty by ending the use of animals for food, working with companies is essential to protect these feeling beings from excessive suffering in the present. 

As the first Animal Equality team member in the United States, Dane has seen up close the impact of these policies. In 2022 alone, 57 companies committed to improving their supply chains, resulting in over 122 million chickens, hens and pigs having better protections from some of the cruelest farming practices.

For Animal Equality’s ninth anniversary in the US, we sat down with Dane to learn more about her team’s strategic corporate work and what animal campaigns they’re focused on winning this year.

Hi, Dane! Can you please introduce yourself?

Dane: Sure. My name is Dane Charbeneau. I am Animal Equality’s Campaign Manager in the US, and I’ve been with Animal Equality for about eight years now. The first half of my time with Animal Equality was mostly spent on educational campaigns, and the last…the second half has been focused on corporate campaigns for animals. 

So, this year Animal Equality in the US has focused on campaigns against gestation crates for pregnant mother pigs. Why did Animal Equality choose this as one of its priority issues to focus on? 

Dane: I think it was a really strategic decision based on Animal Equality’s commitment to ending the suffering of animals used for food. Pregnant mother pigs enduring the horrors of gestation crates, to me, really symbolizes the epitome of cruelty in our food system. The sheer inhumanity of confining animals in spaces so small that they can’t even turn around is almost hard to comprehend. So, this decision was fairly easy for us. We felt like it was our duty to speak out on this issue. And you know we’ve not only educated the public about what happens to animals behind closed doors, but we’ve also been able to encourage companies, and influence companies, like Denny’s and Aldi, to take a stand against it by committing to not purchase from farms that cage animals.

How does ending gestation crates play into our strategy to end factory farming altogether? 

I think that, like I said, Animal Equality is committed to ending, like, the worst abuses for animals used for food. And I think by starting with the worst of the worst, it just kind of moves us in that direction to a much more humane world for animals. And, you know, every time that we see improvements in our food system, like the movement away from cages, we can see that laws are being put in place to completely ban this, so it becomes not just a commitment by a company, but it becomes a legal issue as well.

And then we also see education in the public and how people are starting to learn about what really happens to animals in factory farms and slaughterhouses. And so, with this education, they can make more informed decisions about what they choose to eat and, hopefully, move towards consuming plant-based products over animal products. 

How would you describe the life of a pig in a gestation crate?

Dane: Well, it’s heartbreaking, really. I mean, imagine being confined in a space that’s barely larger than your own body for months on end. It’s a life of utter deprivation. If you deny these intelligent and social animals of anything that’s natural to them…the ability to express any natural behaviors…let alone the joys of motherhood. And it’s really their entire lives that they have to live this way. After giving birth, these mother pigs are then moved into similar cages that are called farrowing crates, and they’re just slightly larger than a gestation crate with usually just, like, a concrete slab where the piglets will live and have to feed through metal bars. And after two to three weeks, these piglets are separated from the mother and the mother is forced back into the gestation cycle and impregnated again and again. 

[She] continues to be forced into this cycle of abuse and this forced breeding and imprisonment. So this intense confinement, the loneliness, the deprivation…it can really put a huge strain on these animals that are really intelligent and it causes, essentially, these animals to go insane. And it’s manifested through abnormal behaviors such as knocking your heads back and forth or biting on the metal bars. And after, you know, three or four years, their bodies are usually pretty exhausted at this point and then they’re sent to slaughter way too soon…way before their life expectancy. So it’s a horrible existence and you know we’ve decided we need to make it a priority to end this cruelty. 

Spanish Pig Investigation

How do Americans’ expectations for Denny’s and all these supply chains differ from reality? 

Dane: I think there’s a significant gap between what consumers expect and the reality of conditions for animals in these supply chains. Americans are increasingly concerned about animal welfare and they’re definitely ready for change. They expect companies like Denny’s and ALDI to uphold their commitments and demonstrate responsibility in their business practices, and we’re here to ensure that those expectations are met. We’ve made it our duty to bridge this gap and hold companies accountable for meeting the expectations of their customers. 

What are your thoughts about the son of a Dennis franchise executive giving the finger to advocates speaking out for animals? 

Dane: I mean, it’s disheartening to say the least. This was during a protest that we held outside of a Denny’s Franchise Association conference, and these franchisees have a lot of sway. About 97 percent of Denny’s restaurants are owned by franchisees, and some of these franchisees are on the Supply Chain committee, where purchasing decisions are made for the entire company. So instead of Denny’s franchisees taking this opportunity to address the pressing issue of animal abuse in their supply chain, we were met with glares and this dismissive gesture. So, it was, you know, really unfortunate to see. It’s not only a slap in the face to the animals, but also for Denny’s stakeholders and the loyal customers who have been calling for this change. 

What are the benefits and challenges of launching a global campaign against ALDI, and how is it rewarding to work with our German colleagues? 

Dane: I think the benefit lies in the potential to create widespread change for animals by targeting a major retailer like ALDI. A commitment from them would not only improve the lives of countless animals in their supply chains, but it would also help push the industry away from the use of cages. And yes, it comes with many challenges. ALDI is a huge global company. They’re a private company and there are, you know, less pressure points for us to take with a company like ALDI. And we’ve had a hard time finding opportunities to target the decision-makers who live in Germany and Austria. But collaborating with our German colleagues has been really rewarding, and we get to learn from each other and we find strength in each other. And, you know, working together in a campaign unifies our impact and it really demonstrates the global nature of our cause and the power of collective advocacy. 

This year we’ve seen a huge shift away from gestation crates in the food service sector. How would a commitment from ALDI or Denny’s support this shift? 

Dane: A commitment from ALDI or Denny’s would send a powerful message to the entire industry, influencing suppliers and encouraging other companies to follow suit. I think it’s a crucial step towards establishing, you know, more humane practices and aligning the food sector. With the growing demand for increased protections for animals. 

You’ve mentioned that corporate campaigns are all about eliminating the cruelest practices in the industry. How do these incremental successes lead to long-term change for animals? 

Dane: Each commitment that we achieve from a company helps to build momentum and set a precedent by eliminating the cruelest practices for animals. One by one, we’re helping to create a new standard for how animals are viewed and how they’re treated. And companies are realizing that prioritizing animal welfare is not only the moral thing to do but also is good for business in the long run. 

While we’re pushing for these corporations to make changes, we’re also supporting legal initiatives and laws, like Proposition 12 in California, that ban extreme confinement. Now there are 11 states in the US that have banned the use of gestation crates, and these animal welfare commitments made by companies, especially major players like Denny’s and ALDI, really helped to supplement these efforts and push the industry in the right direction. So over time, these incremental changes can accumulate and help foster a shift in the industry that leads to lasting improvement for animals. 

How do winning corporate policies and shifting to plant-based foods go hand in hand? 

Dane: I definitely think they’re interconnected. Both are approaches to a larger movement towards a more compassionate and sustainable food system. Through our corporate policies, we can move the industry away from cruel practices like the use of cages. And the shift to plant-based foods aligns with reducing overall animal suffering and as well as environmental impact. 

We’ve even seen that when companies adopt higher standards for animals, it can often lead the company to reevaluate what they offer on their menus. Sometimes this means adding more plant-based options or even swapping out some animal products altogether, like we saw with a company called Just Salad a few years ago, who started using Beyond Meat in place of Beef. And that was announced the very same month that they adopted the Better Chicken Commitment. So yeah. I think these two strong approaches to a kinder world for animals definitely go hand in hand. 

Piglet in a factory farm


Pigs are highly social animals who are often considered smarter than dogs.

You can protect these intelligent animals by simply choosing plant‑based alternatives.

What does Animal Equality’s anniversary in the US mean to you? 

Dane: Yeah. I think it’s a great time to look back on the incredible journey that we’ve undertaken this past year…the lives that we’ve impacted…the positive changes we’ve been able to make and contribute to. From our work to help mother pigs, to shining a light on horse slaughter, changing laws, and even teaching chefs in Mexico how to create delicious plant-based meals. It’s been really another year of hope for animals and it’s a good reminder for us to look back on our achievements and celebrate the progress but also [to] recognize how far we still have to go. For me, it’s really a moment to reflect on our journey and really celebrate that collective impact that we’ve made together. 

What is your favorite plant-based meal? 

Dane: That is so hard. There are so many great new vegan products coming out all the time. But I think it would have to be something Tex-Mex since that’s what I grew up eating. So, one of my go-to staples is jackfruit and I love to incorporate it in different ways. But my favorite is doing something kind of Mexican…Tex-Mex style. So I like to shred it up and put a good amount of seasoning on it, and either make something like a torta or make some shredded jackfruit tacos…one of my specialties. 

How do our supporters, especially our monthly donors, help make this corporate work to end animal cruelty possible? 

Dane: Yeah, well, they are really the backbone of our work. Donors and supporters enable us to conduct impactful campaigns, engage with corporations, and push for a meaningful change. Their generosity really fuels our work, and it enables us to make strategic decisions and really amplify the impact that we can make for animals. So, their commitment really empowers us to hold companies accountable and create meaningful change for animals on a global scale. They really make our work to end animal cruelty possible. 


For a limited time, your donations to end animal cruelty will be matched by an anonymous donor. Double your impact today and spare millions of animals from suffering.


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