Dyson has launched a new hair care product in India called the “Dyson Airstrait” with unique capabilities. The Dyson Airstrait can be used for wet-to-dry styling and straightening hair instantly in a short amount of time, making it hassle-free and quick. The Airstrait eliminates the need for hot hair straighteners and promises less damage to the hair. Its high-pressure airflow is said to dry wet hair in just a few strokes and straighten it in the process. Learn more about the Dyson Airstrait hair straightener.
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Dyson Airstrait Hair Straightener Specifications and Features
Today, Dyson Beauty Category Director Steve Williamson took the stage at the event to launch Dyson Airstrait. Williamson emphasizes that Airstrait is carefully designed to reduce hair damage and promote healthy hair. In a conversation with HT TechnologyWilliamson highlighted the inspiration behind the product when he said, “We wanted to focus on all hair types, all hair textures, and do it with less damage. He added, “If you go to a salon and get a blowout, it has the same effect. We wanted to create the same thing and give people the ability to do it themselves.”
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The Dyson Airstrait includes multiple styling and temperature settings, allowing users to set the settings based on their hair type and density. It also offers speed settings: low flow, high flow, cool air, and root setting. When asked about damage and temperature compared to a flat iron, Williamson said, “There is no heat damage, which exists when the temperature goes above 150 degrees Celsius, and once we see the temperature go above that, it causes irreversible damage to the hair. It breaks what we call disulfide bonds. So we want to keep the temperature at that level.”
We also tried the product on the show and it gave a dry and finished look in just a few minutes. It is quite easy to use and does not require a professional hairdresser to prep your hair.
Dyson Airstrait hair straightener price and availability
The Dyson Airstrait hair straightener is priced at Rs 45,900 in India. You can buy it from Dyson’s official website, Amazon, and offline retail stores.
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