The musical artist, whose different enterprise ventures have ranged from a Weight Watchers deal to an try and peddle gold furniture, is launching a digital hen wing model referred to as One other Wing in partnership with ghost kitchen model Reef.
Beginning Thursday, followers of hen wings and Khaled can order One other Wing from Grubhub, Uber Eats, DoorDash and different supply platforms. Khaled told Bloomberg in an email interview to anticipate supply through jet ski, as properly. “We can be delivering by sea, with jet skis providing boatside supply,” he stated.
In a video posted to his Instagram account, Khaled stated the model is launching in main cities globally, together with New York, Los Angeles, Dubai and London.
“Order one other wing. And one other. And one other,” Khaled says within the video, the place he’s seated behind a desk laden with hen wings, waffle fries and onion rings. “As a result of one wing isn’t sufficient.” The model is accessible in over 30 cities, in keeping with Reef.
On the menu are bone-in and boneless wings in numerous sauces, together with You Loyal! Lemon Pepper (spice stage: scorching), Un Un Un Plausible Buffalo (hotter) and Honey! Honey! Sizzling Honey (hottest). Sides embody all method of fries, plus further celery, and on provide for dessert is a chocolate chip cookie.
Wings have been a popular item through the pandemic, when folks craved consolation meals that held up properly when delivered. With One other Wing, Khaled is following within the footsteps of the likes of Chili’s mother or father firm Brinker Worldwide (EAT) and Applebee’s, which have each launched their very own digital wing manufacturers.
Reef, which has partnered with Wendy’s (WEN) and different meals manufacturers, can be on development by tapping a star to assist increase its manufacturers.
McDonald’s gross sales have gotten an enormous increase from its celebrity meal platform, which most not too long ago featured a cope with Mariah Carey. Popeyes not too long ago launched a scorching sauce with Megan Thee Stallion, and Burger King has its own version of celebrity meals.
