If you’ve been shopping for a car recently, you probably know that most new models come with at least some advanced driver assistance systems (ADAS). Technology like automatic emergency brake and forward collision warning are the stocks to compete in today’s auto market, but a group of safety experts and consumers feel that the market is shrouded in confusing buzzwords. instead of explicit descriptions.
A group of people from six organizations made the case for standardizing the names of advanced driver assistance technologies. Experts from AAA, Consumer ReportsJD Power, National Safety Council, PAVE and SAE International devised this list of terms for the sake of clarity and simplification The sometimes confusing world of driver assistance technology. The team’s recommendations cover the key safety and driver assistance systems most of us have heard of by now, such as blind-spot monitoring, adaptive cruise control, a backup camera, and a backup camera. lane departure warning.
While many, or even most, advanced driver aids on the market today do the same thing, many devices have names that don’t fully explain what they are and what they do. they. A great example is VolkswagenDriver’s Assistant, where titles like Forward Assist, Emergency Assist, and Lane Assist don’t explain functionality as clearly as terms like autonomous emergency braking and lane departure warning Street. And terms Tesla Autopilot has long been accused of misleading, or even deceiving, consumers into thinking the system is more than just a basic driver aid kit when it’s not a basic driver aid kit. .
The group notes that it doesn’t intend to replace the automakers’ safety tech packages, and says it’s focused on individual features instead. In other words, name the group of features like Toyota Feeling safe or Honda’s motobike The sensor is good, but renaming blind spot monitoring or forward collision warning is not.
Although this report may cause some automakers reconsider their position on the naming of safety devices, it is unlikely to cause a seismic shift in the naming of industry features. The influence of marketing departments on technical features dates back to the dawn of time, so it’s hard to imagine the practice stopping here. Companies (sometimes) change as the law changes, so a significant change in naming convention may require legal intervention.
