cracking champers, auto expert is celebrating its third birthday!
We’d like to take this opportunity to thank everyone for their support over the past three years as we’ve weathered COVID restrictions and every challenge you can think of to get to where we are. today – one of Australia’s largest automotive venues, with Australia’s largest new car company a vehicle review channel on YouTube.
In addition to celebrating our third birthday, we’re also celebrating being the first Australian new car review channel to hit 300,000 YouTube subscribers.
We are also an employer with just 50 full-time employees in offices in Melbourne, Sydney and Brisbane. We want to celebrate by video of a green ute crashing through some boxes.
Some fun auto expert Content truth:
- Last month 2.2 million visitors came CarExpert.com.au. More than half have found us on Google (Google Analytics, March 2023).
- You can now find CarExpert content on Seven West Media websites (including 7News, West, Perth now, and regional) reach over 5 million unique visitors per month, along with over 100 regional publications in the Australian Community Media group (including The Canberra Times, News Newcastle and more) reaching more than 4.9 million Australians each month.
- Last month, people watched 500,000 hours of our content on YouTube with 3.7 million views. The view count eclipses all of our main competitors’ view counts (SocialBlade, March 2023).
- We’ve published over 10,000 pieces of content since launching three years ago. That’s more than nine pieces of content per day.
Tech facts for the geeks out there:
- Our team of developers has added over 1.5 million lines of code since we launched.
- Since launch, our servers have transferred more than 310 Terabytes of data – the equivalent of watching about 200,000 episodes Friend back armor.
- The team has logged over 4500 production deployments.
- We are a Mac company, with more than 95 percent of our employees using MacBooks.
Some interesting CarExpert business facts:
- In addition to Alborz, Tony and I personally investing in the business, we also have a number of well-known investors who are passionate supporters of what the business is doing, in addition to providing exceptional content for our readers. our loyal imitation.
- We have several billionaires on the shared register, including one with one of Australia’s largest car collections.
- Our vision is to be the most trusted expert in car ownership, helping to make confident decisions.
- We want to be the ideal destination for you to research, buy and sell cars, trusting your final decision.
- Last year, we acquired a business called Price My Car that we are integrating into CarExpert, further reinforcing the purchase journey.
- We finance the business in part through media sales and appeal to approximately 70% of the manufacturer’s customers, with a repeat business rate of 93%. We have also tripled the size of our sales team in the past year.
- We have delivered more than 250,000 new car clues to dealers.
These amazing business achievements allow us to continue to invest in content for our readers and viewers.
Some of the awards we picked up along the way:
- Brand of the Year: Mumbrella Awards, 2022
- Website of the Year: Mumbrella Awards, 2022
- Young Entrepreneur of the Year 2022 (Alborz Fallah and Paul Maric): Australian Business News Awards, 2022
- Website of the Year: Mumbrella Awards, 2021
Needless to say, our work is not done yet. We have a lot of exciting news to share with you all over the next 6 to 12 months and really appreciate everyone who has visited our site and viewed our content. Without you, none of this would be possible.
If there’s anything you’d like to see us do more (or less of), let us know. We are all ears.
