Can-Am turns 50 this year, and Bombardier Recreational Products (BRP), Can-Am’s parent company, is celebrating its custom product collaboration and festivals throughout the summer.
The first Can-Am motorcycle was built in 1973 and achieved instant success in motocross and endurance racing. In 1996, they began work on the Spyder, a semi-motorcycle/half-convertible tricycle, finally introduced in 2007.
Since then, the brand has brought other tricycle models to market, including the Spyder F3, Ryker and Spyder RT.
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The brand’s tricycle lineup has opened doors for more riders to love the sport, and sales have more than doubled in the past four years.
Related: 2022 Can-Am Spyder RT Limited | Road test evaluation
Using its tricycle models as a way to interact with a variety of riders, BRP has shown support for its fans in many ways. For example, Can-Am sponsors Road Warrior Ride September last year and offers veterans riding courses and full gear, as well as using the Spyder to ride 1,000 miles from Florida to Ohio.
The brand has also been a supporter of International Women’s Equestrian Day and other inclusiveness-focused events.
“The 50th anniversary of Can-Am is also a celebration of the people behind the brand that made Can-Am’s DNA and constantly push the limits of what is possible,” said José Boisjoli, president and CEO of Can-Am. BRP CEO said. “The brand has been an instant success on track and trail as it all started 50 years ago, owning podiums and setting land speed records. Since then, driven by a commitment to innovation, technology, quality and an unwavering passion, we’ve reinvented Can-Am in many ways, keeping in mind the best experience. for our riders. As I look to the future, I believe it will continue to reach legendary milestones, and I cannot thank my employees, dealers, customers and partners enough for carrying on Can-Am’s DNA. year by year.”
Related: Can-Am Spyder and Ryker Update in 2023
Can-Am has also enjoyed success with the ATV and SSV, the fastest-growing market share vehicles in this category in North America since 2015. At the beginning of 2023, Can-Am celebrated its anniversary. won the Dakar Grand Prix for the sixth time in a row. Looking to the future, the brand is now very excited to launch two electric motorcycle models for 2024: Origin dual sport and Pulse . street bike.
To celebrate its 50th anniversary, Can-Am announced a partnership with The Shoe Surgeon to create three custom Rykers And three styles of Can-Am-inspired riding shoes. BRP will also introduce new models and product updates in August. There will also be activities and celebrations on social media and in person for fans and owners, including some riders. champion from the early days of establishing the brand.
To learn more about the brand’s history and current product lines, visit Can-Am’s website.
