BMW Australia has overtaken German rivals to take the top spot in the luxury sales rankings in 2023 and the brand’s local product boss is hoping to sell even more cars in 2024 .
Talk to Car expert at the launch of a completely new product BMW X2 And iX2head of product and market planning at BMW Australia, Brendan Michel, said 2024 would be a “stronger year” but did not predict an all-time record.
“We are on the rise [path] already in the first quarter, this year we are aiming for a stronger year than last year,” Mr. Michel said.
“The exact number we will reach… it will depend on supply.”
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BMW X1, iX1 product line
In calendar year 2023, BMW Australia registered 26,184 new vehicles Down Under, an increase of 15.4% on 2022.
The main drivers for the growth of the Bavarian brand last year included X1 And iX1 (4644 units, an increase of 91.5%) and is currently the company’s best-selling car model. Updated X5 family sees 18.4% growth by 2023.
In 2023, BMW beat Mercedes-Benz Cars (24,315 excluding Vans division) and Audi (19,039). Mercedes-Benz car prices fell 9.3% this year, while Audi prices increased 29.2%.
Going further, Lexus managed 15,192 registrations (up 114.3%) and Volvo Car garnered 11,128 registrations (up 3.9%).
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BMW iX3
BMW continues to expand and update its range in 2024 with the arrival of a completely new model X2 And iX2The latter added a fifth and sixth all-electric service under the Fringe Benefits Tax (FBT) exemption threshold for business fleet operators.
BMW will also update the whole thing 4 lines range by 2024 – including electricity i4 Gran Coupe as well as hi-po M4 family – and will also add an electric i5 Touring as well as a completely new one M5 Sedan and Touring.
Something completely new X3 The mid-size is expected to be revealed at some point this year, although it’s unclear whether it will appear in calendar year 2024 or sneak in 2025.
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THAN: Everything BMW X2 | iX2
