Big profit for Apple when iPhone 14 Pro Max becomes the winner; increase profits to surpass iPhone 15
Analyst Ming-Chi Kuo has announced that the iPhone 14 Pro Max accounts for about 60% of the total order volume of Pro models. Check out details here.
What will help? Apple Increasing sales during a downturn, it is reported that the iPhone 14 Pro Max, the most expensive iPhone among the company’s iPhones, is in high demand. Notably, the iPhone 14 Pro Max accounts for about 60% of the total orders of the Pro models, said Ming-Chi Kuo, an analyst at TF International Securities. The increase in orders is benefiting the iPhone price/product mix in Q4 of 22. “iPhone 14 Pro Max accounted for about 60% of total incremental orders for Pro models, bringing in benefits for iPhone product/price mix in Q4 of this year,” Kuo tweeted (ASP-Average selling price). He added that he thinks this result will encourage Apple to make more differentiation between the iPhone 15 Pro Max and 15 Pro to increase Pro Max shipments by 15 and strengthen the iPhone product mix.
Kuo previously announced that Apple would make more distinction between the standard iPhone 15 Pro and iPhone 15 models. He announced that the difference between the iPhone 15 Pro and the standard models will be more to increase the Pro and new iPhone ASP shipment allocation. “I believe Apple will make more differentiation between the standard iPhone 15 Pro and iPhone 15 models to increase the new Pro and iPhone ASP shipment allocation,” Read Kuo’s tweets.
He also announced that Apple will also begin to differentiate between the iPhone 15 Pro Max and iPhone 15 Pro to generate more sales and profits in a mature market. “Taking it a step further, Apple will also start to differentiate between iPhone 15 Pro Max and iPhone 15 Pro. That’s the best way through correct product segmentation strategy to generate more sales/profits. more profitable in a mature market,” another tweet added.
Kuo also held a survey whereby it forecasted that iPhone 14 Pro and Pro Max shipments will increase by about 10%, benefiting the iPhone product/price mix in Q4 of 22.
It is known that Apple launched the iPhone 14 series on September 7, 2022 at its Far Out event. Meanwhile, the iPhone 15 series is expected to launch in September next year (2023). However, there is still no official information about the same.
