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Automation and hype: Which is right for your business?


HYPER AUTOMATION handwriting in white in chalk on matte black cover.
Image: Koshiro / Adobe Stock

Automation and hyperautomation are cut from the same canvas. Each solution gives businesses exactly what they crave: Technology makes processes faster and more financially responsible, with fewer errors.

That said, hyperautomation takes automation one step further. With it comes additional layers of cutting-edge technology to hone end-to-end automation processes, streamline workflow, and enable teams to eliminate some of the boring daily tasks.

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However, the debate doesn’t always revolve around automation and hype. Their unique components allow them to build on each other, and each on its own could be the right call for your business process optimization efforts. It is up to you to determine what your organization needs.

Where automation and hype can drive business process optimization

At their respective cores, automation and hyperautomation are the more advanced branches of robotic process automation technology. They are equipped with technologies such as artificial intelligence, machine learning, process mining, digital twins, and business process management.

Automation is important for any digital transformationbut companies have long known that business automation RPA tools have limitations: Chief among them is the inability to automate business processes through unstructured data.

Hyperautomation was developed to solve this problem and aims to solve the most complex business processes. By using it, organizations can automate previously manual tasks, increase employee retention and productivity, and improve the customer experience.

With its advanced technologies, hyperautomation is most effective in the most complex business processes, including those where you may have multiple offices or locations. Some of these include:

Accounts Payable and Order Management

Hyperautomation can eliminate risk in areas that often depend on manual labor and human knowledge. With a focus on receiving, responding, and paying bills, accounts payable are at great risk of inefficiencies, errors, and out-of-control costs. Order management (i.e., retrieving and extracting customer information) can present some of the same challenges, so both are ripe for hype.

Mining process

If you want to know the current state of your organization, you may be using or thinking of using process mining software to evaluate it. With hyperautomation, you must have an accurate view of how your processes are currently performing. By using process mining, you get a complete view of everything, allowing you to have maximum automation.

Direct dealer replacement

You can eliminate the manual work of live agents and introduce bots with hype. Execution discovers your business processes and creates bots to automate them. These bots will then become some customers’ first point of contact, helping users navigate support articles and knowledge bases, order products or services, and manage accounts. .

Of course, you may have areas in your organization that straddle the line between needing automation and hyper-powering, and it can be challenging to figure out which is best. But finding the optimal approach for your business allows you to tailor each to your company’s individual automation needs.

How to solve your company’s automation and hype debate

Today, some degree of automation is the key to successful digital transformation. The biggest risks of a transformation project are over budget and behind schedule, so your company may choose to consider software that not only displays your current “current” states, but also provides state-of-the-art business process automation technology to harness these processes.

Hyperautomation is built on automation. While it does not exist in isolation, it can enhance and accelerate your digital transformation by further automating automated processes and making them less complex and more effective.

So, is automation, hype, or both right for you? Here’s how to say it:

Define your business goals

Hyperautomation improves your business processes by speeding up and improving your operations. But first, it’s important to identify automation opportunities in your business that can also benefit from hype.

Before implementing automation of any kind, you must understand where you need it most and how to make the best use of it. Align preferred results with what automation or enhancement brings to the table, then use those findings to inform your decisions. The closer you get to your business goals, the better and more impactful the investment will be.

Learn more about automation tools

Research available automation tools that meet your goals. There’s no point in using hype when it’s not needed or doesn’t work for your business, so one of your tasks is to find the right tools for you and your organization.

Consider low-code development tools. These solutions can help define high intensity and connect to workflows, and then learn how they differ from other traditional automation approaches.

Choose sustainable

Once you’ve researched and chosen the best automation platform for you, make sure it’s scalable. Choose sustainable, future-conscious tools that introduce automation in digital transformation today but can continue to grow with your business tomorrow.

Choosing a tool that is not capable of growing like the company is equivalent to draining all your time and money. While a tool may not have all the bells and whistles, you should invest in it if it shows the ability to work in the long run.

To transform your business processes, you’ll need to learn the difference between automation and hype, both of which can play important roles. For the most complex processes, hyperautomation is a must-have as it builds on what automation can already do. To determine which is right for you, however, you’ll need to identify which tasks are mission-critical right now to your business process automation strategy. Then choose wisely for an economical, efficient, and successful transformation.

Caroline Broms

Caroline Broms is the director of global content marketing at Mavim. She is responsible for creating and managing product marketing content initiatives and campaigns specializing in business process management, DTOs, and technology, cost, and compliance-driven transformations. She is based in Mavim’s Boston office.



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