Audit Begins: How Australia’s Latest Car Brands Are Selling

We have seen some significant changes to the Australian car market over the past 18 months, in particular the steady rise of new brands in the market.

Now that we’re halfway through 2023, it seems like an opportune time to take a breather and gauge individual performance, and rethink what’s to come.

BYD

Out of all the new or newly sold brands, the giant focuses on China’s rising electric vehicles BYD had the biggest initial impact on the Australian car market – racing to second in the electric vehicle (EV) sales rankings behind Tesla before even accelerating its 12-month presence on the market.

While Atto 3 EV implementation has not been without obstacles – namely, the stop/sell by BYD’s importer do not tick all the Australian Design Rules checkboxes – now in operation and customers here have received many online updates.

The company imported more than 10,000 Atto 3s, with 6196 of them recorded in 2023. Only Tesla Model Y (14,002 sales) and 3 . sample (11,575) have sold in larger numbers this year, with BYD taking around 14% of the electric vehicle market share.

Much of this is due to its ability to flood the market. Because BYD makes its own chips and batteries, it is less affected by difficulties in the global supply chain. It also Rotate the axles to drive the finished cars off the factory line into shipping container, overcome port delays related to quarantine.

BYD’s master plan is to reach 50,000 annual sales here in the next few years, supported by the expansion of its EV product line – including dolphins under $40k, BYD seal car, another SUVand an electric ute, which we got a deep grip during testing.

With this in mind, Australia’s publicly listed automotive giant Eagers Automotive Ltd announced this week that it has plow add $70 million to a retail venture to sell BYD both online and in stores.

THAN: BYD News and Reviews

Chery

Remember Chery? It had a crack failed in Aussie market between 2011 and 2014 with the J1 and J3 low-cost hatchbacks, and the J11 compact SUV, through an agreement with the independent distributor Ateco.

But Chinese brands grow very fast and their products have come a long way in the past decade. As someone who has been unfortunate enough to fly the J1 from many moons ago, it’s good to see, because it’s a shocked person.

The first car to be launched under the operation of the new factory was a small SUV called Chery Omoda 5a sharp competitor for the best-selling product MGZS And GWM Haval Jolion – all the Chinese-made budget movies that are storming the charts.

The Omoda 5 is off to a pretty good start after just a few months on sale, with sales figures showing 1612 of them are already on Australian roads. With 603 units delivered in June, Chery has outsold famous cars like Nissan qashqai and (provides hit) Mitsubishi ASX.

What is next? Naturally, two more SUVs, called Chery Tiggo 7 and Tiggo 8 – both are expected to come with petrol and plug-in hybrid (PHEV) powertrains. In 2024 it will come out Omoda 5 EV runs entirely on electricity to compete with Atto 3 and MG ZS EV.

“We’re getting priority shipments, we’re getting priority production; Everyone is following us. So it gives us a lot of confidence that the global operations are up and running for us,” said Chery Australia Marketing Manager James Curtis tell us.

THAN: Chery news and reviews

Cupra

Cupra is part of the Volkswagen Group, just like Skoda or Audi. But this Spanish sub-brand sets itself apart with a sportier look and feel, and in Australia a wider range of electrical products and PHEVs.

The company has opened the order book for Australians in July 2022, which means we have almost a year passed since that day. During this period, the company sold 2700 vehicles, including 1586 in the first half of 2023 – more than Peugeot, Genesis and Fiat.

Cupra say it’s actually done over 3000 orders since opening for business in Australia – a third of which are for all-electric vehicles Bornand PHEV Formentor And Leon. The Cupra Born is the first mainstream electric vehicle from the Volkswagen Group to come to Australia.

The upstart aims to have 15 Cupra Garage operational across Australia by the end of the year, up from the current nine, in their own words.”set us up really unique for that new wave of products 2025-26”.

Cupra’s group has indicated that they want a annual sales is 7000 cars in the Australian market by 2025 (it also has a target of 500,000 units worldwide), with second wave of new models by the middle of the next decade.

These next-generation models are expected to include a new entry-level electric hatchback called Cupra Raval, tavascan cross EV, and the larger Terramar mid-size SUV, It is expected to come with a choice of petrol or plug-in hybrid powertrains.

THAN: Cupra news and reviews

pole star

Polestar started life as a joint venture between Volvo Car and Chinese parent company Geely, then sell shares through IPO to accelerate the development of its products – uplifted by the goal make for a “totally neutral climate”“cars by 2030.

In its first year on sale in Australia, it sold an impressive 1524 units for its only launch vehicle: the one pole star 2 electric liftback, a rival to the Tesla Model 3. That makes it 4th best selling electric car overall behind the Model 3 and Model Y, and the BYD Atto 3.

The company sold 1147 more Polestar 2 units in the first half of 2023, rolling out online updates to existing cars such as thisand expand beyond online centralized ordering with its first flagship retail location at Melbourne’s huge Chadstone Shopping Center.

Instead, before launching another model, the Swedish-Chinese brand will launch a heavily updated Polestar 2 model. Unlike Tesla, which is slashing prices, the new model costs several thousand dollars more than before but has more range and more driver-assist features.

These coincide with significant mechanical updates, including a near-unprecedented mid-life transition from front-wheel drive to rear-wheel drive for single-engine variants.

What is next? Polestar 3 large SUV (share a background with new Volvo EX90) to launch in early 2024 for about $140,000, before rival of Porsche Macan Polestar 4And Polestar 5 GTadvertised as a rival to the Porsche Taycan and Audi e-tron GT.

THAN: News and reviews about Polestar