Derek Streat, co-founder and CEO of DexCare, a digital transformation platform provider, says that as the consumerization of healthcare continues to shape, the next frontier of service access. A healthcare service could be the sale of healthcare inventory.
By combining healthcare and e-commerce technologies and strategies, healthcare delivery organizations can dramatically improve digital discovery and reach, he said. for patient care.
And as workforce shortages continue and tech giants like Amazon join in, these digital consumer experiences will be crucial to traditional providers like healthcare systems. economy to operate sustainably, scale care delivery and access, and survive in this competitive and volatile landscape, he added.
We interviewed Streat to discuss healthcare inventory sales, digital consumer experiences, and helpful advice for hospitals and health systems on healthcare sales. Strong.
H. As the consumerization trend of healthcare continues to take shape, you suggest the next frontier of healthcare access would be the sale of healthcare inventory. Please explain what this is and how it works.
ONE. Finding and scheduling an online doctor’s appointment is exactly the same as buying your pantry items for your home on your favorite online retailer’s website – effective, simple and meets expectations your.
Unfortunately, that is often not the case when a patient is seeking care. Often, individuals have to visit multiple locations before they find the right place to make an appointment, or they are directed to call the office and inevitably have a long wait, or they find the doctor they want. wanted to meet only to find out that they are not accepting new patients.
The current state of care discovery and appointment scheduling is frustrating and we need to simplify the process. To optimize access to care, health systems need to adopt online sales.
In this approach, sales care inventory is meant to make care options, provider information, and appointment times easier to discover, access, and accurate – just like a Online Retailers. While merchandising is a new approach to the healthcare sector, innovation is nothing to be afraid of.
It means getting things into the hands of consumers in a smarter and more efficient way, which both healthcare systems and patients benefit from. In healthcare, merchandising is about anticipating patient needs and matching them with customizable, ideal care options.
How does this work? Using the same proven technology and tactics as online retailers, discovering care can be as easy as browsing your favorite store or making a reservation at a restaurant. and appointment scheduling can be like a digital storefront.
Patients can start their journey by searching a search engine or website, including the health system’s digital front door. The platform will be able to filter search results based on patient needs, show real-time availability for care options, and display additional information such as provider expertise.
Once patients have identified the best care option, they can quickly schedule an appointment with just a few clicks. When done correctly, selling healthcare online makes the process of discovering and accessing care extremely intuitive.
Q. As workforce shortages continue and tech giants like Amazon move in, why do you think these digital consumer experiences will be so important to hospitals and health system?
ONE. Competition is fiercer than ever for health systems to survive in the consumer-centric healthcare landscape. This year, to the chagrin of many providers, we’ve seen tech giants like Amazon push even further into the care delivery space.
While this causes fear to some, I see Amazon’s entry as a result of the way the care management system is outdated. The big tech merger into healthcare is a sign that our healthcare system needs a breakthrough and a technical revolution.
Almost all industries today are characterized by e-commerce characteristics: digital customization, sales mindset, and retail focus. These will define the next frontier of healthcare access and determine which organizations exist and those that do not.
Amazon’s involvement in care delivery should encourage our health systems to aspire to new visions of patient care and challenge the way care delivery works. many decade. A spike in patient numbers, a workforce shortage, and an unstable financial situation have exacerbated longstanding inefficiencies in the U.S. healthcare system.
Bulky online booking tools are no longer enough to attract and retain patients. However, before health systems give up and give in to tech giants, we need to realize that health systems have an essential advantage over new players: community trust. copper.
The health system is aspects of our town and city; they employ us, keep us healthy, and provide essential public health services. To keep them alive and sustain these pillars in our communities, they must learn from the big tech saboteurs and retail leaders.
Tech giants like Amazon have a proven ability to appeal to consumers. Health systems that keep new patients safe and keep them coming back will be the ones that build and provide powerful digital storefronts for accessing healthcare.
Systems ask themselves: “What does Amazon bring that we don’t?” will be the ones who survive and succeed. They are ready for the next area – sales care.
Q. What actionable advice can you give to hospitals and health systems on the topic of selling healthcare inventory?
ONE. Selling healthcare inventory starts with understanding best practices for digital innovation. In general, I recommend health systems to follow these steps before implementing any new digital tools: Analyze exactly how digital solutions can best support the system your healthcare, choose the right solution and the right partner, understand the benefits of change management and how to best support it, and implement operational excellence with deep learning technology.
On finding the best platform for point of sale, look for software that optimizes search, displays real-time availability, and allows patients to book appointments with a few clicks mouse. This type of software is often powered by artificial intelligence and machine learning and will enable intelligent patient demand balancing across the healthcare system.
Understanding the capabilities and intricacies of AI and machine learning is essential not only to choosing the right technology, but also to successfully deploying it for effective inventory care. Once deployed, maximizing your use of digital tools and ensuring all staff become proficient users will help keep the health system running smoothly and create a better patient experience. kernel is improved.
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