Ford cars (F) sales jumped in August, with the summer car-buying season in full swing and the rise of truck provide enhanced results.
Ford sold 182,985 vehicles in the United States for the month, up 13 percent from the same period last year. Ford’s total U.S. sales increased sequentially from July, when sales totaled 173,000 vehicles, down 0.2 percent. Ford said its August performance helped the brand capture an estimated 12.6 percent of the overall market share, up 0.9 percent from last year, which Ford said made it the best-selling brand in the United States for two consecutive months.
Ford’s truck for sale August was a highlight for the Dearborn, Mich.-based automaker, with sales up 12% to a total of 103,011 vehicles. Ford also noted that it was the first month this year that F-Series truck sales topped 70,000 vehicles, with total sales up 12% compared to the same period last year. The increase in Ford F-Series sales comes after the automaker had a slow start to the year as it delivered its all-new 2024 model. F-150 aircraft pick up
Other notable big sales results were from Ford. hybrid sales, which the company has been pushing hard. Ford said hybrid sales rose 50 percent from last year to 16,394 vehicles, including 12,000 for Ford Maverick and Ford F-150 Hybrid pickup truck.
Ford’s deeper shift toward hybrid vehicles comes as the company is in the midst of a strategy shift. In mid-August, the company said they would cancel the upcoming release. of a large, three-row electric SUV in favor of leveraging hybrid technology for its next-generation three-row SUVs. Ford also said it is “recalibrating the timing” of the upcoming next-generation electric truck — codenamed “Project T3” — until the second half of 2027, delaying the opening of an electric truck factory in Tennessee.
Despite Ford’s decision to ramp up capital spending and roll out a number of EVs, its existing EVs are still selling well. In August, Ford’s EV sales rose 29% to 8,944, with Mustang Mach-E (up 6%) and F-150 Lightning aircraft EV pickups (up 161%) accounted for the majority of sales.
Finally, Ford’s luxury car division Lincoln also saw its recovery continue, with sales up 49% in August to 9,841 vehicles sold. Lincoln The new and hot SUV Nautilus boosted the results, up 57% making it the best August in 17 years. Ford also unveiled its all-new Lincoln Guide Large SUV at Pebble Beach last month.
Pras Subramanian is a reporter for Yahoo Finance. You can follow him on Twitter and above Instagram.
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