Animal

Advocates launch global campaign against Aldi’s double standards


Updated 4/9/24: In Chicago, Animal Equality protested outside an Aldi store. Advocates displayed a life-sized cage typically used to hold pregnant pigs during their gestation. The cage highlighted the suffering of pregnant pigs in Aldi’s U.S. supply chain.

ALDI Protest in Chicago

Updated 8/29/24: In the Bronx, New York City, supporters protested the grand opening of an Aldi store. As the Bronx Borough President spoke, volunteers held signs that read, “Low prices don’t mean low standards.” While in line, some customers pledged to confront management about Aldi’s cage policy once inside.

ALDI New York Protest

Updated 8/22/24: Protesters at Aldi’s grand opening in Torrance, California, handed out flyers exposing the company’s cruelty. Aldi employees tried to distract customers with free bags and keychains. However, many customers still protested management over Aldi’s animal cruelty scandal.

ALDI Protest in Torrance, CA

Updated 8/20/24: A two-day advertising campaign in Chicago Sun Times questioning Aldi’s double standards. The ad asks, “Aldi, why do Americans deserve less?”

Updated on 7/18/2424 – At a major tech conference in Berlin – called the WeAreDevelopers World Congress – supporters exposed Aldi’s hypocrisy. Protesters showed videos of animals in cramped cages as QR codes directed viewers to join the campaign.

Updated 5/6/24-5/8/24 – Once again, advocates placed a pregnancy cage inside a transparent-walled truck and drove it through major German cities. They invited Aldi management to discuss the company’s animal welfare policy, but the company refused.

Updated April 2024 – At job fairs in Germany, cycling advocates carry posters encouraging visitors to refuse to work at Aldi.

Updated March 2024 – Animal Equality placed a pregnancy cage inside a transparent-walled truck and toured Germany’s largest cities. The event ended with two demonstrations at Aldi’s headquarters in Mülheim an der Ruhr.

Updated 1/19/24 – At the Green Week agricultural fair in Berlin—where Aldi had a booth—Animal Equality staged a surprise action. Using light projectors, supporters shared the message “Cage Free America Now!”


  • Animal Equality has kicked off a global campaign against cruelty in Aldi’s US supply chain with a protest at Berlin’s Brandenburg Gate.
  • Advocates are now highlighting the gap between Aldi’s animal welfare standards in Germany compared to the US
  • Animal Equality calls on Aldi to eliminate pig and chicken cages in its US supply chain.
  • Protests have spread from Germany to the United States, drawing attention to the chain’s double standards.

In October 2023, Animal Equality kicked off a global campaign against Aldi with a powerful protest at Berlin’s Brandenburg Gate. Advocates displayed three gestation crates—also known as small metal cages for pregnant pigs—to expose the suffering in Aldi’s U.S. supply chain.

The protest attracted the attention of hundreds of people, including tourists and groups of students.

Problem: Aldi’s Double Standards

The Animal Equality campaign exposes double standards in Aldi’s animal welfare policies. In Germany, Aldi has been praised for its standards, which include banning small cages for pregnant pigs and battery cages for hens. These policies reflect the expectations of German consumers.

In the United States, the story is different. During pregnancy, mother pigs are confined in “gestation crates,” too small for them to turn around in. These intelligent, social animals suffer from sores, infections, and psychological distress for most of their lives.

This image represents a farm using a gestation crate.

Hens in Aldi’s U.S. supply chain suffer similarly. They are crammed into metal cages with barely enough room to move. Each hen has less space than a sheet of printer paper, making it impossible for them to spread their wings. These cramped conditions lead to injury, illness, and even death when hens have no access to food or water.

India Hen's Investigation
This image represents a farm using battery cages.

These practices are not in line with Aldi’s standards in Germany, where animal cages were banned in 2021. This has raised serious concerns about Aldi’s commitment to animals across all its markets.

Animal Equality is asking Aldi to close this gap by phasing out cages in the U.S. The campaign advocates for a global standard that protects all animals, no matter where they live.

Join the fight against cruelty

Across America, animal advocates are standing up against the worst cruelty in factory farming. You can make a difference too.

Sign the petition to ban factory farming in the United States, share your thoughts on social media, and share this story with friends and family.

You can end this cruelty! Sign the petition calling for an end to factory farming in the United States.

Afterward, Let Aldi know what you think. about their support for extreme lockdowns in the United States.

Holding corporations accountable requires collective action – but you can make a big impact with just one small change. By choosing plant-based foods over meat, eggs and dairy, you’ll prevent animal suffering while still enjoying fresh, sustainable meals.

Piglets on the farm

SAVE ANIMALS FROM ABUSE

Pigs, cows, and other animals feel pain too and deserve to be protected from abuse.

You can protect these intelligent animals simply by choosing plant-based alternatives.

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