Petronas to open three gas stations in Brazil, operated by SIM through first-of-its-kind brand licensing initiative
Petronas has launched its first brand licensing initiative in partnership with SIM Distribuidora, which will operate three pilot fuel retail stations in Brazil. Strategically located in key urban locations, the three Petronas fuel retail stations will provide customers in the South American country with convenient access to Primax fuel and Syntium lubricants. The first station is located at KM44 on the Castelo Branco highway in Sao Paulo.
“For the first time, customers in Brazil can experience our products sourced from the award-winning Fluid Technology Solutions that have powered Formula 1 champions. In addition, Brazil’s strong fleet in the Latin American region gives us the opportunity to reach a wider customer base,” said Petronas Vice President of Refining, Trading and Marketing Ahmad Adly Alias.
“We are delighted that our Brazilian customers, who may have seen our logo at the Autodromo Jose Carlos Pace or Interlagos, will be able to see first-hand the expertise of our advanced solutions, which go beyond lubricants,” he added.
This is Petronas’ first brand licensing approach to penetrate new retail segments in the global market, through which Petronas licenses its fuel brands and formulations to established independent fuel retailers, leveraging their operational strengths and expertise in their respective markets. The model sees the partner take on the financial and operational aspects of the fuel retail stations.
SIM is the current partner of Petronas as an authorized lubricant distributor since 2022. The company has a network of 540 retail stations across three states in Southern Brazil.
“We are proud to launch these first three stations and develop this strategic partnership with Petronas in Brazil. We believe this will be a great new option for our consumers and dealers,” said Neco Argenta, president of Argenta Group, SIM’s parent company.
Looking to sell your car? Sell it with Car.
