Peachy Den Is London’s (and Dua Lipa’s) New Favorite Affordable Brand

If you walk down the street London On any given day, you’re bound to come across a few, and a Peachy Den-clad fashionista is sure to be one of them.

The city’s newest fashion label, Peachy Den hit the runway in 2019 with unique, if not better described, “cool” clothing and unlike many other brands that just follow trends, Peachy Den creates trends and keeps them going.

Carefully curating its collections, the brand offers limited runs. Appealing to like-minded consumers who are tired of the fast fashion cycle, Peachy Den specializes in designs that feel inherently their own but still manage to feel ultra-modern. Popular pieces include flowy dresses, off-the-shoulder dresses, two piece set and basic wardrobe changes. Peachy Den has become a brand with an incredibly loyal following—even Dua Lipa counts herself among them, having recently worn one of the brand’s dresses.

Representation is important to the brand; their small team of women test everything Peachy Den designs on a variety of body shapes and sizes. “If we don’t feel like we’re at our best, we’re not going to be able to do it,” she says. [in the piece]”We don’t make it,” Peachy Den states on its social media accounts. Some products also have a bespoke option, ensuring a near-perfect fit.