The MV Agusta The trade-in and loyalty program runs from May 24, 2024 to December 31, 2024, and offers rewards to both new and existing customers that can be used to purchase a new, unregistered MV Agusta. The offer is designed to entice more MV Agusta fans to purchase new motorcycles, and participants can receive up to $2,500 toward a new MV Agusta.
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“We are excited to offer this special program to our collectors and new customers,” said Luca Dovesi, general manager of MV Agusta North America. “The Trade-In and Loyalty Program reflects our dedication to providing value and recognition to our loyal customers, while also inviting new enthusiasts to become part of our family and experience the true Art of Made-In-Italy Motorcycles.”
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There will be two incentive levels, one for current MV Agusta owners and one for new owners. Level 1 Loyalty Trade-In ($2,500) is for current MV Agusta owners who can provide proof of ownership and does not require a trade-in of their current MV Agusta motorcycle. Level 2 Value Trade-In is for customers to trade in any industry-recognized motorcycle to receive a $1,500 incentive. At Level 2, an additional $500 incentive is available for trade-ins of motorcycles from an Italian manufacturer such as Ducati or Aprilia.
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To participate, customers must visit an MV Agusta dealer and provide information about the trade-in or loyalty motorcycle (brand, year, VIN, trade-in value), a photo of the trade-in motorcycle, a copy of the new MV Agusta motorcycle registration, and a copy of the new MV Agusta motorcycle sales invoice.
The program is valid nationwide until the end of the year. Those interested can find out more information at the nearest MV Agusta dealer.
