5 Fast Facts About Deux on Shark Tank

ABC

Sabeena Ladha is an entrepreneur who took her agency Deux (pronounced dough) to the sharks on “Shark Tank” to see if she would possibly get certainly one of many sharks to spend cash on her agency via the November 12, 2021 episode of the hit ABC current.

The episode synopsis revealed, “A health-conscious entrepreneur from Los Angeles, California, introduces her nutritious sort out a conventional dessert enhanced with immunity-boosting dietary nutritional vitamins.”

The entrepreneur pitched her agency to sharks Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec and customer shark Nirav Tolia, founding father of NextDoor.

Proper right here’s what you would possibly wish to study Deux on “Shark Tank:”

1. Deux Makes Consuming Cookie Dough Good for Your Effectively being

Sabeena Ladha, like many people, found herself obsessing about her effectively being via the pandemic. She was, as she revealed in an interview with Heavy, taking fistfuls of dietary dietary supplements and wanted a larger technique to take her dietary nutritional vitamins. She said, “This reworked proper right into a helpful meals concept – edible cookie dough – the place we clear up the ingredient itemizing and add in good for you helpful parts to make you be pleased with dessert.”

Practically a yr prior to now, Ladha launched her enhanced cookie dough with three flavors: Chocolate Chip with immune assist, Brownie Batter with collagen assist, and Ginger Doodle with stress-relieving parts like ashwagandha, Who What Put on reported.

Ladha reveled the challenges she confronted launching her agency, saying, “We grew pretty shortly early on, so at one stage I was making product until 3am after which waking up at 7am to fulfill orders. The demand was so good for the company early on, nonetheless we might have favored to launch with a co-packer asap and ended up elevating capital for our first manufacturing run.”

2. Sabeena Ladha Has a Background throughout the Meals Enterprise

Sooner than Sabeena Ladha primarily based Deux, she acquired her bachelor’s diploma in enterprise and supply chain administration from the School of Texas at Austin, her LinkedIn profile reveals.

She then went to work for Diamond Meals and PepsiCo sooner than shifting on to a information place at McKinsey & Agency. In that perform, she labored with early stage companies, an interview with Who What Put on reported.

Your entire steps Ladha has taken earlier to founding Deux, gave her a deep knowledge of shopper packaged gadgets and supply chains.

3. The Pandemic Ended Up Serving to Deux Develop

Whereas many corporations and full industries confronted epic factors doing enterprise via the pandemic, for Sabeena Ladha and Deux, the pandemic precipitated some sudden benefits.

In an interview with Heavy, she said, “There have been some tailwinds with the pandemic – the reality that folk had been further potential to buy meals on-line than ever sooner than. On excessive of that folk had been looking out for healthful indulgences, one factor they may be pleased with.”

That said, Ladha did face some challenges. She continued, “The challenges obtained right here completely on the availability chain facet. Substances and provides are dearer than ever, and transportation is wildly pricey. Nonetheless it does give us hope that if we are going to get by the use of these present chain challenges early on, we are going to maintain future ones with a bit of additional ease.”

4. Deux Is Supplied at Erewhon in L.A., On-line, and at Full Meals

Sabeena Ladha scored large in Los Angeles when she was able to get Deux supplied throughout the effectively being meals mecca Erewhon. Provide service Pink Dot moreover sells Deux in LA, the official web site reveals. And, in a lucky coincidence, on the day Sabeena was taping her “Shark Tank” part, she came across Deux was going to be carried in a space of Full Meals retailers, she knowledgeable Heavy.

This summer time season, Ladha closed a $1 million seed-round of funding, Forbes reported. The outlet moreover reported that Deux grew 600% in product sales throughout the first half of 2021 and is no doubt one of many top-selling desserts at Erewhon.

Ladha moreover expanded her product line with Drip, a healthful sort out Nutella.

5. Her ‘Shark Tank’ Experience Was an ‘out of Physique Experience’

Sabeena Ladha’s experience contained within the “Shark Tank” was, in her phrases, “wild!” She said,
“The viewer sees solely 6-7 minutes of a pitch however it might want to have been 100+ hours of prep, practising, watching, and learning. The strategy is normally pretty thrilling whenever you preserve tempered expectations, and the pitch itself is sort of an out-of-body experience. I take note evaluating what was taking place whereas attempting to topic questions on the equivalent time – it makes every totally different investor dialog actually really feel like a piece of cake.”

Like totally different founders, Sabeena found she suffered from “tank amnesia” and doesn’t take note exactly what she said throughout the tank. She knowledgeable Heavy, “I nonetheless randomly take note moments nonetheless let’s see what happens when it actually airs – maybe I’ll be shocked (hopefully in a good way) by thought-about certainly one of my responses.

Sabeena moreover said it was pretty humorous when, “I knowledgeable Mr Incredible that he wasn’t exactly our purpose shopper (our purpose shopper is a Gen Z or Millennial female) nonetheless I’m undecided if they will air that!”