Imagine closing up Versailles to enjoy a private candlelit dinner.
That’s the reality of the super-rich, and people like Jaclyn Sienna India have made it happen.
India is the founder of one Sienna Charles, a members-only travel company serving wealthy clients taking multimillion-dollar trips around the world. India recently discussed her work and her billionaire clientele in a Q&A with The Cut.
Her company’s offerings include a $75,000 annual pay rate for unlimited travel and dining reservations and a $150,000 annual option to address “lifestyle” issues. That includes “arranging spa appointments, recruiting in-home staff, helping clients build home gyms, whatever they need,” India told The Cut.
She shared some travel secrets of her incredibly wealthy clients:
1. Penthouse apartments are gone, yachts are coming in
Most of India’s customers are former finance workers between 55 and 75 years old in New York City, but in recent years she has noticed more people in Dallas and Los Angeles working in finance or electronics. Photos are more interesting. Her newest customers are tech VIPs in their 40s and 50s.
The typical Indian consumer is no stranger to booking hotel rooms for $30,000 a night, but this is becoming increasingly outdated.
The super-rich want their accommodations to be stocked with their favorite foods, water and drinks, and other more specific requirements (e.g., a space with seven dog beds), but Training hotel staff on everything within a few days is impossible. inefficient.
The trendier thing to do is to vacation in villas or yachts owned and rented by billionaires.
“[The owner] “customized everything, selected the staff, and trained them to meet unusual expectations,” India says. All of which means her customers can “relax deeply because the staff knows how to bring excellence every minute”.
2. They don’t handle luggage
Unlike the rest of us, rich people don’t worry about airline baggage fees. Then again, they didn’t pack their suitcases at all.
Instead, they ship it, India said: “Just put a FedEx label on it and it will arrive at your destination the next day.”
3. They don’t go out to eat at fancy restaurants
Even though Sienna Charles’ staff knows all the best restaurants and how to make incredible reservations, India says many of her customers don’t eat out when they travel.
She said that was the job of their personal chefs.
Chefs accompany customers and help maintain their diet and medical or health goals, India said. She gives the example of a client who went to San Francisco for two weeks, brought his chef, and only ate out once.
“He has all the money in the world, but he doesn’t want to go to Michelin-starred restaurants,” India told The Cut. “A lot of our customers work really, really hard and it’s important for them to have consistency and routine wherever they go.”
4. They want unique experiences
If you want to rub shoulders with a billionaire this summer, India says it’s increasingly turning to typical hotspots (think Capri) for more “unique experiences.”
“They go on cruises around Sardinia or to smaller islands in Sicily,” she said.
Sometimes her clients have specific travel requests, such as wanting to travel with their family to Rome within a specific time frame. Often, they are quite general about their vision and want help with the specifics.
A tech billionaire recently “told me they wanted to go to Europe in August for nine days, just a couple, no kids,” India said. “And that’s all they said. It’s pretty common.”
For those of more modest means, India’s best advice for “ordinary” people is to stay away from places with large concentrations of celebrities and influencers. Or, at the very least, realize that you’re unlikely to get the same A-list experience if you go.
For example, she says, “The Hamptons are great if you’re staying at someone’s house, lounging in their pool and you can go to the beach. But if you’re hanging out and you’re staying in a hotel and dealing The congestion is terrible and you can’t go into a restaurant because no one knows who you are, then it’s probably not the best destination.”
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