2024 Proton X50 RC looks similar because Geely Binyue’s facelift styling is ‘too aggressive’ – DCEO

news7g4 weeks ago

1 2 minutes read

2024 Proton X50 RC looks the same because Geely Binyue facelift styling is ‘too aggressive’ – DCEO

The 2024 model year Proton X50 has an unchanged exterior

Earlier today, Proton made the reveal Model year 2024 X50 also known as X50 RC. RC stands for Running Change, which means this isn’t a facelift and those expecting to see a new look, or even wheels/colors, were left disappointed.

It has now been almost four years since the day B-class SUV launched in 2020but Proton saw fit to continue with the X50’s original look, instead choosing to focus on improvements to the NVH and infotainment system, which We’ve covered the full details here along with additional equipment. So what’s behind the call not to change the design, not even a little bit?

“We had plans to change the physical aspect, but after we evaluated the design, whatever Geely had, it was not suitable for the Malaysian market because it too aggressive. This model is very sexy, if changed, it will no longer be sexy but will be ugly,” Proton Deputy CEO Roslan Abdullah said. paultan.orgadding that ‘internal work’ had progressed and waiting for a suitable new skin would be ‘too late’.

The face of the Geely Binyue Pro 2021 is considered too aggressive for Malaysia

He reiterated: “It’s a waste (sayang) that the upgraded one at Geely is so powerful, which I don’t think customers will continue to buy.” Malaysia’s supposedly outrageous face is the cup of Geely Binyue Pro 2021 – check it out and share your thoughts.

If you’re wondering why Proton couldn’t design its own face/facelift instead of just going with what Geely has in China, the answer is simple – quantity.

“We have always considered this (custom design), but if we look at the quantity – if the quantity of the X50 was 4,000 units before, now it is 1,000 to 2,000 – we have to look at the investment for How much is each? It’s not that we don’t want to do (custom designs), but the ultimate goal is that we want to maintain this price point,” Roslan said.

That’s only half of the story. While there are plans for a proper X50 upgrade, part of the reason we’re not getting it right now is because Proton’s suppliers have committed to certain volumes for the parts you see here.

The actual X50 upgrade – with its Binyue Cool look – is currently being tested in Malaysia

“Physically, not now, not so soon, because if we change now, the suppliers will come complaining about unmet volumes, costs. So what we will do is take into account what the design looks like, the acceptance by the market and the ecosystem, especially the vendors.

“We can change (the design), but what will happen to (the supplier’s) investment. So this is something we have to balance. If we fail to manage this, customers will be satisfied but suppliers will not be satisfied – so this is a balancing act that we have to do,” the deputy CEO added. Proton’s problems with parts suppliers continue – essentially, it’s down to the OEM not making/selling enough cars – Full story here.

So, what will the final Proton X50 Facelift look like? A mule with Geely Binyue Great style has been spotted cruising local roads and you can Check it out here. Binyue Cool looks less aggressive in comparison Binyue Pro? Anyway, check out ours 2024 Proton X50 RC launch report here.