Funny enough, PerfumeTok. (That’s perfume TikTok for those who don’t know.) The term now has over 10.2 billion views, along with an endless stream of videos where users share their favorite scents. “secret” fragrance and the best scent to match certain aesthetics. The niche community has created more than a few viral perfume sensations based on nothing more than these direct recommendations. It has completely turned the perfume shopping experience upside down: You listen to reviews, you buy perfume, and Later you smell first
Of all the popular TikTok picks, I’d argue none are more beloved than Sol de Janeiro’s medicine—namely, Bum Bum Brazil Crush Cheirosa ’62 Hair and Body Mist. The hashtag #soldejaneiro62 has 119 million views on the app, with countless users claiming its vanilla, pistachio, and salted caramel flavors take you right to the beach. However, it wouldn’t have received such acclaim if it didn’t actually live up to the TikTok hype. Rest assured, it’s well worth the praise. It’s a high-end delicacy. compete with other elixirs triple its price, so of course, our beauty team like it.
For those who have been swayed by PerfumeTok’s praise, you’re in luck! This brand is offering 15% off all products during Amazon Prime Day. That means you can score the ’62 Sun Mist (along with other bestsellers, like Brazilian Bum Bum Cream) for a fraction of the price. Find out more details below, along with 10 other TikTok fragrances to snag during the mega-retailer’s iconic two-day event.
Sol De Janeiro
Bum Bum Brazil Crush Cheirosa ’62 Hair and Body Mist
#soldejaneiro62: 119,000,000 views
Note: Salted caramel, pistachio, vanilla
Spray this scent, close your eyes and you will be instantly transported to the sunny beaches of Rio. Sweet, warm and slightly salty, this scent is heaven for all food lovers.
Vacation
Eau de Toilette for Holidays
#holidayperfumereview: 108,000 views
Note: Coconut, banana, pineapple, orange blossom, pool water, Lycra swimsuit
I never thought I would want smells like sunscreen. I mean, I used to cringe at the smell of coconut. Then I tried Vacation, and my whole perspective changed. People—including me—became so enamored with the brand’s scents that they begged for the whole thing, and Vacation delivered. It’s so, so good. You just have to try it for yourself.
Elizabeth Arden
Mandarin Blossom White Tea Eau de Toilette
#elizabetharden perfume: 1,900,000 views
Note: Bergamot, orange blossom, musk, cedarwood
A perfect blend of floral, citrus and musk, this perfume is a favorite of many. It is light yet sophisticated, bright and juicy with a hint of spice.
By Rosie Jane
Dulce Eau de Parfum
#dulcebyrosiejane: 15,800,000 views
Note: Vanilla, hinoki wood, nude musk
Oh my gosh, this perfume! It took the beauty world by storm when it first came out—I remember raving about it to a bunch of other editors at events. It’s a delicious perfume with some woody notes that give it a retro, Y2K feel. I get compliments every time I wear it.
Juicy Couture
Viva La Juicy Eau de Parfum
#vivalajuicy: 102,500,000 views
Note: Vanilla, caramel, amber, honeysuckle
Speaking of Y2K, remember when Alex Cooper used the iconic Viva La Juicy perfume on her wedding day? The rich vanilla, caramel, and amber notes make it a romantic choice. Like Cooper, I wore it in high school before I was introduced to delicious fruity scents. I just knew it smelled great. I still love it, maybe even more because of the nostalgic feeling I get with each spray.
Ellis Brooklyn
Salt Eau de Parfum
#saltellisbrooklyn: 44,000 views
Note: Ylang-ylang, Tiare Tahiti, ambergris
This scent smells like salty skin after a sunny day at the beach—warm but fresh with a hint of sparkling florals. I practically bathed in it all summer.
Louis Marie House
Antidris Eau de Parfum
#maisonlouismarie: 6,500,000 views
Note: Cassis, black pepper, white rose, tonka bean
Think of this as your modern rose scent. Black pepper adds a spicy kick to the top, followed by classic florals, and grounded by clean tonka bean and musk. So fresh and lovely.
Vera Wang
Rock Princess Eau de Toilette for Women
#averawangperfume: 10,300,000 views
Note: Peach, rose, jasmine, sandalwood, vanilla
True to its name, this fragrance is light, sweet with a hint of mystery—a great choice for date night.
Pacific
Beach Day Spray
#pacificperfume: 4,200,000 views
Note: Salt, sandalwood, orange blossom, smoke
It may be called Beach Day, but this is no ordinary salty perfume. It really evokes a campfire on the beach at sunset with notes of, yes, salt as well as sandalwood, violets and suede for a sunny, smoky bliss.
Lake and Skye
Perfume 11 11 Eau de Parfum
#lakeandskye1111: 7,100,000 views
Note: White amber, musk
Someone once stopped me on the street to ask what perfume I was wearing after I walked out the door with a bottle of Lake & Skye’s 11 11. It’s a very attractive, bright and refreshing scent with a musky base.
Billie Eilish
Eau de Parfum Eilish
#perfumeabillieeilish: 99,100,000 views
Note: Sugar petals, rich vanilla, warm musk
This warm floral scent was an instant hit on PerfumeTok. (It also has over 4,000 reviews on Amazon.) Users can’t stop smelling the sweet, light scent. There’s nothing worse than a vanilla perfume that smells too sweet, but this one manages to be elegant and fun.
