Super Cup is famous for its advertisement. It may be the most watched sporting event in the United States, but some people watch the big game show advertising items. Advertising isn’t the only aspect of the National Football League’s championship game receiving corporate sponsorship: Midway Show is currently sponsored by Apple Music, after a The long relationship with Pepsi has ended.
But there’s another Super Bowl tradition for the company that has been lost in recent years: Giving a new car to the game’s most valuable player, a ritual that ended seven years ago. It originally started when General Motors Awards Green Bay Packers midfielder Bart Starr a new brand Corvette after the first Super Bowl in 1967. Starr won his second escort ship in 1968. GM The tradition continued until 2015 when Tom Brady, quarterback for New England Patriots, won a Chevrolet Colorado. Brady immediately give trucks to teammates.
After 2015, Hyundai took over General Motors as the official vehicle partner of the National Football League. The Korean automaker is not very interested free play cars, ended the Super Bowl giveaway, and gave a pair of Genesis coupes just once to Pro Bowl MVPs.
Based on auto newsHyundai has found more value in sponsor teams and broadcasts rather than handing out cars. Marketing Director of Hyundai Motor America, Dean Evans said in 2018“you can buy sponsorship, and then if you don’t have enough money to run enough ads on TV, you’re not nearly like sponsor.”
It makes sense for cars producers buy TV advertising time — The automaker has complete control over those 30 seconds. When a car company give a car to a famous athlete, athletes can give up their new car in just a few days, sometimes publicly – negatively impacting what the automaker hopes will bring popularity to its product.
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Hyundai ended its partnership with the National Football League in 2019. No car manufacturer reigned since then.
