Business

WhatsApp and its Enterprise Nation partner to support UK small businesses


WhatsApp and Enterprise Nation have announced a partnership to educate and support UK small businesses on how to connect with customers and grow their businesses using free business tools. WhatsApp fees.

WhatsApp is the world’s most popular private messaging service, with over 2 billion users around the world, but many in the UK are unaware that WhatsApp also offers a free business app, created specifically for businesses. small and medium enterprises.

Already, two out of three people survey around the world say they messed up a business, and WhatsApp business application Built with the small business owner in mind. The app makes it easy for small business owners to connect with customers, highlight key products and services, take orders, and answer customer service questions, helping with customer interactions become fast, personal and private.

Businesses can create a catalog to showcase products and services, and use special tools to automate, organize, and quickly respond to messages. The WhatsApp business app has more than 50 million users worldwide and 175 million messages are sent to WhatsApp business accounts every day.

Recently research also found that 35% of small business owners believe the lack of consultants is a barrier to their adoption of technology tools in their business. The new partnership aims to provide training and best practice tips to Enterprise Nation members in the UK to help them grow their business and build a loyal and trusted relationship with new and existing customers.

Enterprise Nation is the UK’s most dynamic small business network and has supported over half a million small businesses in the past year alone. It offers national programs on topics most important to small business, including:

  • StartUp UK: a 3-year campaign to help 1 million people start a business
  • Business.connected: training 100,000 businesses on how to apply technology, apps and software
  • Sales School: helping 10,000 business owners increase their sales
  • She Means Business: training female founders on Facebook and Instagram to run and grow their businesses

“Small businesses have faced unprecedented challenges in all areas of their business over the past few years,” said Akua Gyekye, Public Policy Lead at WhatsApp. “Connecting with customers is always important for businesses, but in times of pandemic we’ve heard about plenty of examples, where WhatsApp has been described as an absolute lifesaver for small and medium businesses. all around the world. WhatsApp allows customers to talk to a business the same way they chat to their friends and family, allowing them to order, request or browse products, and it gives businesses an easy way. It’s easy to stay connected with customers, close sales, and get the business done. As the country continues to recover, maintaining meaningful customer relationships has never been more important than for small businesses.”

Emma Jones, Founder of Enterprise Nation said: “We are delighted to partner with WhatsApp, reinforcing the support we already provide to small businesses across the UK.

Taking care of your existing customers is essential to every business, however, it can sometimes be overlooked in order to win new business. Technology has played a huge role in supporting small businesses over the past 18 months, and WhatsApp is making customer service a great experience for both customers and small business owners.”





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