OTT services like Netflix or Hulu are buzzwords today. Businesses launch their platforms, and people cut the cord of cable television and switch to video streaming platforms. There are many reasons why they turn to more modern ways of watching videos. Let’s observe a couple of them.
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What makes OTT content so popular?
#1 Accessibility
The fact is that OTT video content is available anytime and anywhere:
- Videos can be received by any device that supports an internet connection: laptop, tablet, smartphone, Smart TV, or gaming console. Viewers can use any device they want when watching videos. Moreover, they don’t have to buy new devices when signing up for a new service. They can use those they have and save money. Also, multi-platform capabilities allow people to view videos wherever they are. It doesn’t matter whether they go to the park or a cafe. As long as they have an internet connection, they will be able to access videos.
- Videos can be available in any part of the world. A CDN solution allows viewers to watch videos even if they are not in the country. Some OTT/IPTV services don’t go worldwide, but they cover certain countries. For example, TVAlb offers Albanian TV channels for European countries.
Accessibility on different devices and availability in many countries depend on the provider’s decision. For example, they can allow viewers to access videos only from smartphones or only in the USA. But they usually expand in the future to generate more revenue.
#2 No schedule
OTT services usually offer on-demand content that viewers can access whenever they want. There is no schedule and no need to wait for a video to air.
People can watch videos in the way they want. They can start watching in the morning and finish the video in the evening. There is also a rewind function that helps skip or re-watch scenes.
#3 Cost-effective
As there are several formats that OTT services use to monetize their videos, there are several ways people can access content by paying for it.
For example, there are chargeless platforms that earn money on advertising. Viewers can watch videos for free. But they will encounter advertisements.
There are platforms that charge a monthly or yearly fee for access to content. Users purchase once in a period and enjoy the service. Usually, there are no ads on subscription-based platforms.
There are also OTT services that let viewers purchase one single piece of content. People pay for a video they want to watch now and leave.
These payment models are usually at a lower cost than cable or satellite television. Users save a lot of money.
Plus you can even rent white label OTT platform for your content. It is a solution with subscription payment, but without any extra app development cost.
#4 Content
Online video streaming platforms offer diverse content.
OTT services invest a lot in creating original content. They obtain licenses on movies produced by artists and create their movies.
A lot of artists publish their content only on video streaming platforms. While not all artists can run their movies in cinemas, they have an opportunity to reach a wider audience via an OTT platform. Moreover, many videos are available on one particular platform.
Final Thoughts
While cable or satellite television operates only on TV-set and you should wait for a video to air, OTT services are much more flexible and convenient. They are user-oriented as they provide exclusive content and are available anytime you want to watch a video.
Also, many businesses launch their platform to create educational or other content.
