Tech

What is Google Workspace Individual and how does it work?


These templates let you quickly send a professional-looking email newsletter, all from within Gmail.

Google via Justin Pot

You can customize the background color, add a custom footer, and add social media links (you can’t change many other things, however). There is also a multiple send feature, which sends a separate copy of each email to different people using the Google Contacts mailing list. Your readers can unsubscribe from these lists, if they so choose.

This is purely an email marketing tool as you can imagine — without even user analytics. The main benefit is that you can do all of this without leaving Gmail.

Most people who are serious about sending out a newsletter should look elsewhere. I’m not sure why people use this more Mailchimpoffers a free version that can email up to 2,000 people, or Substacksor Buttondown, both can send newsletters to as many people as possible for you to subscribe to. Still, it’s exciting to see something like this added to Gmail, and I can imagine it evolving into a more powerful tool over time.

Note: Google Workspace Individual does not come with any additional storage

Google limits free users to 17 gigabytes (GB) of space on Gmail, Google Drive, and Google Photos. Google Workspace business customers get extra storage—the cheapest plan, starting at $6 per user, offers 30GB of storage.

Google Workspace Individual, which costs $10 per user, offers no more storage than the free version. Individual users who want more storage have to pay for one Google One account on top subscribe to their personal Google Workspace. The cheapest plan offers 100 GB of space for $2 a month.

How is Google Workspace for Business different?

Google Workspace, until recently, was only offered to business users. Until recently it was called G-Suite; before that, it was called Google Apps for Your Domain.

The idea is that, for a monthly fee per user, companies can use Gmail for their corporate email address and also have secure access to Google Docs, Calendar, and other apps. You cannot set up this service unless you own a domain name.



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