#Roommate, the continued popularity of surprise food collaborations has reached new heights — and this time, it focuses on two beloved brands… Pepsi and IHOP. It was recently confirmed (via social media announcement) that both Pepsi and IHOP will be officially partnering for a brand new soft drink that increases the sweetness by a few inches.
In the age of the virus food cooperation, Pepsi, and IHOP are aiming to set the world on fire with their just-announced partnership. @FoodAndWine reports, in a limited edition giveaway, Pepsi and IHOP are giving fans a new concoction in the form of Pepsi Maple Syrup Cola. The drink is described as offering “the nutty flavor of maple syrup with the refreshing caramel flavor of Pepsi”. The outside of the drink may have maple syrup dripping from the top along with a stack of IHOP’s signature mini pancakes.
As for how you can use Pepsi Maple Syrup Cola, it certainly won’t be in the traditional way. Since you can’t buy it in stores or at IHOP locations, the only way to try sweetened soda with syrup is to join a social media giveaway. From now until March 29order, fans can attempt to grab the cans by posting on Instagram or Twitter a photo or video of a stack of pancakes, tagging @IHOP, and adding the hashtags ##ShowUsYourStack and #PepsiSweepstakes. From there, 2,000 winners will receive a can, and a special fan “will also be amazed with the custom Pepsi Spout, inspired by the iconic IHOP syrup pitchers, which will create the perfect pour over to enjoy Pepsi Maple Syrup Cola,” according to the release.
Speaking about this partnership, Kieran Donahue, Marketing Manager of IHOP, expressed excitement. “At IHOP, we celebrate the history of bringing people together and providing a sense of closeness, belonging and joy when they dine with us. We are delighted to partner with Pepsi to have a little fun and create a moment for our customers to bring an additional source of happiness to the family with this limited edition Pepsi Maple Syrup Cola, ” he said.
Similarly, Pepsi Chief Marketing Officer Todd Kaplan says it’s “not often that we combine two iconic brands to satisfy the cravings of pancake and Pepsi lovers”.
We’re sure fans will bombard social media with a chance to win.
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