Viacom 18, Disney Star among 4 companies shortlisted for IPL media rights: Report

The much-awaited media rights auction for the Indian Premier League is likely to see four bidders including Viacom18, Disney Star, Zee and Sony. Successful bidders will have the right to broadcast the matches. The electronic auction for media rights from 2023 to 2027 will be held on June 12. “Four companies were shortlisted as they submitted their final bids and we will shortly. revealed the names of the winners. The four shortlisted companies are Viacom 18, Disney Star, Sony and Zee,” a source told ANI.

There are four specific packages in which an e-auction will be conducted or 74 matches per season for a five-year period from 2023-2027 with a provision to increase the number of matches to 94 in the final two years.

The process has been divided into a total of four packages (A, B, C and D). Plan A is specific to TVs for the Indian subcontinent while package B is digital only for the same region.

Amazon has pulled out of the Indian Premier League media rights auction, ceding the playing field to its rivals, including Walt Disney Co. owns Disney-Star and Mukesh Ambani’s Reliance Industries Ltd. via Viacom18/Reliance.

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Many big names in the entertainment industry have come forward to claim the media rights of the big event, but according to a source from the Board of Control of Cricket in India (BCCI), a major industrialist of the country has may win the bid because they have shown interest. interested in the tournament for a long time and also be a part of the tournament.

With the league getting bigger and increasing in value every year, media rights for the current cycle are expected to end up in some big numbers. Existing bidders will acquire the rights to broadcast the tournament over a five-year cycle, which will begin with the 16th edition of the tournament in 2023 through 2027.