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Triumph acquires e-bike maker OSET

Triumph buys OSET Bikes

Win is entering the world of off-road motorcycles. Earlier this month, it announced that Ricky Carmichael, the greatest motocross rider of all time, and Iván Cervantes, a five-time enduro world champion, visited the Triumph motocross and dual sport motorcycle team in the UK to help test the prototype.

As part of Triumph’s expansion, this week it announced the acquisition OSET Bicycle, a manufacturer of electric bicycles for children, teenagers and adults. The following is the official press release from Triumph America.

Ahead of the launch of the Motocross and Enduro product lines, Triumph Motorcycles takes another exciting step into the world of off-roading through the acquisition of OSET Bikes, the leader in the world of children’s electric motorcycles. Founded in 2004 by Ian Smith who wanted to build an electric mountain bike for his son Oliver, OSET has been setting the benchmark in its segment for the past 18 years. OSET has sold more than 40,000 bicycles globally with the electric powertrain they developed.


The acquisition of OSET is part of Triumph’s strategy to enter the off-road vehicle segment, which was announced in 2020 and gives both companies the opportunity to share and benefit from each other’s knowledge and experience in the industry. respective segments, allowing both brands to grow internationally in tandem.

Triumph’s philosophy, For The Ride, played a key role in the acquisition of OSET as it allowed the Hinckley-based brand to inspire future generations of riders by providing them with the best starting point. The perfect spot to develop their passions and dreams. OSET Bikes offers products suitable for all riders, starting from 3 years old and up.

Nick Bloor – CEO of Triumph
“We are excited about the opportunity to partner with OSET Bikes: a dynamic brand that has been encouraging kids to ride motorcycles for many years and has been at the forefront of developing experimental electric bikes for fun and competition. While the two brands will continue to operate independently, Triumph and OSET will work together to create new modern products to inspire young drivers to enter the field of off-road vehicles, across segments. where Triumph and OSET will be present, building on their respective strengths to create the best bikes in the world. “

Ian Smith – CEO of OSET Bikes
“When we built that first ‘garage’ bike for my son, Oliver, I had no idea it would lead to this moment. We are all excited for what the future holds for OSET as part of the Triumph family. The OSET brand will remain OSET and will continue to serve the testing and off-road motorcycle community. We are now better positioned to grow and innovate across our range, and enjoy the security of scale and market position that Triumph can provide to OSET. ”

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