Toyota remains the best-selling brand in Australia, but its market share has been hit hard in 2023 as supply struggles continue to intensify.
So far in 2023, it has sold 40,918 cars in Australia, representing a 15.2% market share. This is down from the 22.1% shares it holds at the same time in 2022.
The super sport coupe, LandCruiser wagon, and Kluger Family SUV is the only Toyota model to increase sales from the beginning of the year to date, with camry (-60.9 percent), RAV4 (-44.2 percent), Prado (-57.5 percent) and C-HR (-46.5 percent) of the biggest losers.
As has been the case for the past two years, supply shortages are holding Toyota back.
Based on auto expert In the data, the brand has the longest wait time for a new car of any vehicle in Australia at 230 days, and the four longest wait times in the country all carry the Toyota badge.
The wait for the most popular hybrid RAV4 variants lasted about two years, while the hit classic LandCruiser 70 is currently slashing prices due to a backlog of orders.
“Due to unprecedented supply and demand challenges, Toyota is experiencing longer wait times for new vehicle deliveries in its range,” Toyota Australia said recently. auto expert about its supply struggles.
“In Australia, to support strong demand, Toyota Australia has been and continues to work closely with our global manufacturing teams to ensure the availability of as many vehicles to our market as possible, and minimize any impact.”
“Waiting times will vary depending on the model, variant, and specification requirements of each customer. Given the ever-evolving nature of this situation, it is best for Toyota dealers to continue to provide our customers with updates on the delivery timeframe for individual orders.”
It’s not the only brand having trouble getting cars into the country. Bug-infested cars, large backlogs at ports and production difficulties mean new cars are still harder to come by on a large scale.
With Toyota’s market share declining, we’ve seen growth from several brands.
Ford’s market share increased from 5.1% to 7.1% in the first quarter of 2023, led by strong sales of the Ranger ute, while GWM had 3.0% of the pie instead of 1, 1% that they own at this point in 2022.
Kia and MG have also seen growth in their market share.
