Top Entertainment Execs Talk Purpose in THR Series ‘Show/Business’ – The Hollywood Reporter

How viewers uncover, have interaction with and revel in movies, tv and video games has been fully disrupted within the final 20 months. What hasn’t modified is the necessity to meet audiences the place they’re whereas creating — and sustaining — leisure manufacturers that perceive the distinction between a passing fad and a seismic shift.

Consistency within the face of disruption is essential, however how do leisure leaders keep true to their imaginative and prescient within the face of viral tendencies? How do you stability staying forward of the sport whereas giving clients extra of what they love?

Within the closing episode of Present/Enterprise, a brand new Hollywood Reporter unique sequence created in paid partnership with Amazon Adverts, main leisure advertising executives sit down for a uncooked and sincere dialog about function of their respective pockets of the trade. Audio system embody Showtime Networks govt vp advertising and technique, Puja Vohra; Amazon Adverts head of leisure and communications, Alexys Coronel; Neon’s CMO, Christian Parkes; Bleecker Road’s president of selling, media and analysis, Tyler DiNapoli; and Riot Video games’ president of publishing, Ryan Crosby.

Watch the ultimate episode of Present/Enterprise above.

This sequence was created in paid partnership with Amazon Adverts.