Time’s Person of the Year is Elon Musk

Time’s editor-in-chief Edward Felsenthal said: “Person of the Year is a major influence, and few individuals have had more influence over life on Earth and beyond.” . Written. “In 2021, Musk will not only emerge as the richest person in the world, but also perhaps the richest example of major change in our society.”
This tradition from Time started in 1927 as “Man of the Year” and has since changed to not only recognize an individual but also to consider the impact of a group, movement or idea. most influential in the past year. In 2020, Joe Biden and Kamala Harris were selected as Person of the Year. The annual choice is not necessarily considered an honor, as the choice can bring about a negative effect. For example, Adolf Hitler was named Man of the Year in 1938.

Time has also grown the tradition into a larger franchise by introducing additional categories in 2019. This year, pop star Olivia Rodrigo was named Artist of the Year and Athlete of the Year four. Olympic gold medalist Simone Biles was chosen Athlete of the Year. The title of Hero of the Year, formerly known as “The Defender”, went to the scientists behind the covid-19 mRNA vaccine, namely Katalin Kariko, Barney Graham, Kizzmekia Corbett and Drew Weissman.

Felsenthal previously told CNN Business that Time has been able to add new categories because the company is no longer part of a larger magazine consortium with competitive titles that deeply cover sports and entertainment. In 2018, Sales force (CRM) CEO Marc Benioff and his wife Lynne Benioff bought time from Meredith Corp., which previously owned other Time Inc. titles. such as Sports Illustrated and Entertainment Weekly.

Unlike previous years, Time has chosen not to issue a shortlist of nominees for Person of the Year.

Time announced Person of the Year on its own YouTube channel, produced by its own video division, Times Studios. That revelation was in stark contrast to years before Time would make the big reveal on broadcast television, in partnership with NBC. In 2020, Time announced special primetime picks on NBC. Years ago, the selections were revealed in the morning on “Today”.

Time is holding an event Monday night in New York to celebrate Time’s Person of the Year and its TIME100 community, a sign of a return to normal for publishers that have been forced to cancel. in-person events in the midst of the pandemic and virtual events instead.


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