TikTok’s “Cold Girl” makeup trend

While scrolling through TikTok recently, I discovered an emerging makeup trend that doesn’t seem to get much coverage but is sure to grow in popularity as we race into the cooler months. It’s called the “cold girl” makeup: an ultra-feminine, serotonin-filled branch of “clean girl” Makeup trends are taking over my For You page.

The “cold girl” makeup is makeup based on the unique look of skin exposed to the elements of winter. Thinking of blushing cheeks, dew pink lips, and a perfect matte, matte finish. In fact, “cold girl” is a happy intermediary between “clean girl” and “clean girl”.cool girl“The beauty aesthetic has become popular in 2022. It’s effortlessly chic and perfect to try as we head into the colder months.

make up tutorial posted on October 17th by users and makeup artists Zoe Kim Kenealy Introduce the interface by setting the context: “[It’s] 45 degrees, it’s a holiday, drink cocoa… cold like that.” Since then, the video has received more than 2.3 million views, symbolizing the sudden popularity of the trend. If you’re as obsessed with this makeup trend as I am, you’re in luck! I went through the “cold girl” makeup card on the app to determine the must-have products to recreate this aesthetic.

Keep reading to discover which products will make you look like you just spent a chilly day on the slopes!


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