Tiger Woods New Commercial [VIDEO]: Nike Ad Highlights Athleticism In Golf : GOLF : Sports World News
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As Tiger Woods will get prepared for the U.S. Open, one in all golf’s largest phases, a brand new Nike commercial that includes the world’s top-ranked golfer has hit airwaves, seemingly aimed toward placing to relaxation the outdated debate over whether or not golf is really “a sport.”
https://www.youtube.com/watch?v=oDcb3eAAK1s
Detractors of golf level to gamers like John Daly, who could be thought-about obese or “unathletic.” Daly can be a identified smoker; cigarette puffing males with bellies are typically not the picture conjured up alongside the phrase athlete.
Woods, although, has dominated the spot for a few years largely to his inflexible exercise regimens and tip-top bodily situation. Having battled by means of a number of knee surgical procedures, Woods possible wouldn’t be capable to play at this degree if it weren’t for his high-level coaching.
On this weird tv spot, iconic components of different sports activities are superimposed onto pictures of Woods on the course. Earlier than teeing off, a gun is fired into the air very like a sprinting occasion. Afterward Woods strains up a putt, however a raucous crowd is seen screaming and waving thunder sticks in entrance of him, mimicking a street setting for an NBA free throw shooter.
In one other scene Woods misses a tricky putt and falls to his knees. A boxing referee comes into the image, beginning a ten rely. Towards the top, Woods launches a shot with a catcher and umpire behind him, earlier than the business closes with Woods sinking a putt and a gallery roaring behind him.
Whereas Tiger Woods’ athleticism is never questioned, the usage of imagery from different “sports activities” appears to focus on what’s lacking from golf. The objective of the advert is prone to insinuate that Woods would be capable to overcome all of the obstacles offered in different sports activities, and that golf is equally professional compared.
The closing line of the advert, although, reads “For the athlete in each golfer.” This appears to attract a line of demarcation between “athletes” and “golfers.” No matter what the intent of the business is, it is acquired folks speaking.
As common, Tiger emerges victorious.
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