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The Way of Water’ grossed nearly $900 million at the global box office


Avatar: The Road of Water

Licensed: Disney Company

Disney and James Cameron’s “Avatar: The Way of Water” grossed an estimated $56 million in its second weekend, a 58% drop from its debut.

Falling ticket sales are normal for blockbuster titles, with most dropping between 50% and 70%. this data, called the second week dropoften used as an indicator of whether a film will have a long life at the box office or may quickly fade away.

Movies with viewership ratings below 50% are expected to see steady, long-term sales, while those that break into the top 70% are likely to see ticket sales continue to plummet as movies continue to fall. fade from the public eye.

The film’s senior director, Paul Dergarabedian, said: “Avatar: The Way of Water’s second weekend price drop has put it in the right place as the performance will set the stage. tune for the film’s ongoing box office journey. media analyst at Comscore.

Box office analysts note that cold winter weather and storms over the Christmas weekend could slow domestic ticket sales.

In addition, international ticket sales continue to thrive. The second-week decline for markets outside the US and Canada was 43.9%. It’s always been expected that “The Way of Water” will generate at least 70% of its box office revenue from international ticket sales, and that’s exactly what led to the split as of Sunday.

“The Way of Water” has generated $855 million in global ticket sales since its release on December 16 — $254 million domestically and $601 million from international markets. Currently, it is the fifth highest-grossing film released in 2022.

paramount and Skydance’s “Top Gun: Maverick” is the current leader with $1.48 billion worldwide, followed by Universal “Jurassic World: Dominion” ($1 billion), “Doctor Strange in the Multiverse of Madness” by Disney and Marvel Studios ($952 million) and “Minions: The Rise of Gru” by Universal and Illumination ($939 million).

The Way of Water grossed less than half of what Cameron said the film needed to generate to be considered profitable. Despite dwindling word of mouth, whose focus on good-looking visuals is cut short by a lackluster storyline, the Avatar sequel still has room to run at the box office.

The next big blockbuster – Disney and Marvel “Ant-Man and the Wasp: Quantumania” — didn’t hit theaters until February 17, giving The Way of Water a long run at the box office without fierce competition.

Shawn Robbins, chief analyst at BoxOffice.com, said: “January doesn’t have a lot of direct competition with movies. “That’s when the Avatar sequel can make up for any lost ground in meeting long-term expectations, if that happens.”

“We live in a world where the desire for instant gratification leads to initial results that serve as the ultimate measure of a film’s success,” he said. “In fact, sometimes it makes sense, and sometimes it doesn’t. This is one of the following situations.”

Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal is the distributor of “Jurassic World: Dominion” and “Minions: The Rise of Gru.”

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