Many people are take a break from alcohol this month, a cultural moment known as Dry January. However, outside of trends spurred by New Year’s resolutions, de-alcoholic beverages have been enjoying a boom. Beverage brands and discerning bartenders are concocting complex pure beers and cocktails in an attempt to tantalize the palates of the sober, temporary drinkers and generally non-alcoholics. likes wine. But how do they actually create these drinks? And how do they meet our cultural expectations of “drinking”?
Content
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This week, on Gadget Lab, WIRED senior reporter Adam Rogers will join us to talk about the science of drinking and not drinking.
Show notes
Read Adam’s Book Proof: The Science of Alcohol.
Recommendations
Adam suggests your interests, hobbies and sign up for WIRED. suggested by Lauren Letiz’s Eins Zwei Zero Sparkling Riesling non-alcoholic white wine. Mike recommends a free (and non-profit) streaming service Radio station is foreign.
Adam Rogers can be found on Twitter @jetjocko. Lauren Goode is @Lauren Goode. Michael Calore is @Snack. Follow the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music belongs to Solar key.
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