It feels like there are so many beauty brands out there that it’s impossible to keep track of them all. Every week, there is a new brand, or a Celebrities launch beauty line, or a makeup brand that introduces skin care products. Simply put, the beauty market is oversaturated.
Due to this huge number of brands, it is important to pay attention to the brands that really capture their audience. That’s why when Cosmeticify released Beauty index in 2022, the industry immediately listened to its proverb. This metric measures the world’s largest, most popular beauty brands in 2023 based on several factors: Instagram followers, Instagram engagement, Instagram mentions and searches on Instagram. Google and change in search volume.
There’s no doubt about it—people are clearly prioritizing factors like efficiency, Sustainability, and the simplicity in their beauty buy. Keep reading for the world’s most popular beauty brands in 2022, which are sure to continue to grow this year.
