perception
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BMW’s Personal Color Profiler brings good colors to new cars
Image: BMW car Car color, right now, is in a bad place. Too many beautiful cars stuck in boring gray…
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How your brain distinguishes memory from perception
Memory and perception seem to be completely different experiences, and neuroscientists were once confident that the brain creates them differently,…
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All the really important stuff Neuralink just announced
The most widely tested brain implant is the Utah array—a rigid silicon square with 100 protruding tiny needles. Each needle…
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A brain chemical that helps nerve cells know when to initiate a movement
By washing through the brain, the neuromodulators “allow you to manipulate the arousal of a larger or smaller area of…
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Mitochondria Duplicate like tiny lenses in the eye
A watch that catches mosquitoes you through a network of microscopic lenses. You stare back, racquet in hand, watching the…
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Scientists track a form of memory in the living brain
Imagine that while you’re enjoying your morning bowl of Cheerios, a spider falls from the ceiling and rushes into the…
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Neural noise reveals uncertainty in our memories
In this moment Between reading a phone number and tapping it into the phone, you may find that the digits…
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The future of reality is full of choices
I saw myself in the mirror on my way to grab a muffin and was reminded that people sometimes refer…
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Your brain is an energy efficient ‘prediction machine’
How our brains, a 3-pound mass of tissue encased in a bony skull, creating perception from sensations has been an…
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Are moms with an Instagram aesthetic hindering their child’s development?
Of course, babies also love to suck on their own toes. Does it really matter what color they like? Which…
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