Although the big game is still a day away, the automakers have already made room in Super Bowl LVI commercial landscape. We expect more trailers and lengths before kick-off on Sunday, and we’ll update this post with the latest, greatest, and (hopefully) funniest news we’ve seen. brand must deliver this year. Can we top last year Scandinavian silliness? That remains to be seen.
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Kia’s spot (sorry) feature a robot dog yearning for a better life, that can be provided by Kia’s completely new electric EV6.
Nissan
Nissan called on current brand ambassador Brie Larson and comedian Eugene Levy with help from Catherine O’Hara, Dave Bautista and Danai Gurira to advertising new Z sports car and Ariya EV.
GM
Dr. Evil (EV-il, in this case) has General Motors takeover, and he will destroy the world by saving it. The “Austin’s Strength” The bad gang returns, including Rob Lowe, Seth Green and Mindy Sterling. RIP Verne.
BMW car
BMW car enlisted the help of Arnold Schwarzenegger (Perhaps he was bored shilling for Mercedes?) as Thor and Salma Hayek as Hera for an ad that doesn’t really seem to be about cars until the very end, but we do get some more footage of the new iX.
Toyota
Toyota advertising looks like it will be just as at home in the Olympics as at home Super Bowl, but given the timing of both, we can forgive the approach. There’s a “Keeping Up with the Jones” theme for this year’s slots, as Tommy Lee Jones, Rashida Jones and Leslie Jones all had some fun behind the wheel of some Toyota Trucks.
