Instead of getting overwhelmed by the many different ways to position your camera, frame your shot, and then decide what you’re trying to say with your shot selection, this video breaks down the different elements. that directors and directors of photography use to communicate intent.
From a photography director’s perspective:
Points are used in photography and film. They are what grab the viewer’s attention. That’s probably the first thing that comes to mind when deciding to frame and compose my footage when working on storyboards for commercials. So I would say if you’re starting, use the point as the starting point in your storyboard to show the client what you’re doing with each shot.
I use leading lines when they’re there, but I’ve never asked the set design team to add lines to a set for me. But, I think if I find them while scouting locations, I’ll definitely use them if the footage and footage allows.
Textures are probably one of the most important aspects of the commercials I produce, as I primarily shoot cosmetic and beauty commercials. It is important to give the viewer a feeling of satisfaction when touching the ice cream. This is the most important, although I provide contrast with the set. If the cream is white and captured in the bathroom, I can add a coarser texture to the walls, or I can add to the softness of the cream with soft white curtains. This is all part of the pre-production process.
I create space by placing the camera closer or further away from my talent. These shots are all signed by the client, but can try to get closer or further away if time permits. This gives customers a few more options to choose from in the edit.
Angles are often looked down upon by television commercial customers. But, as an example, if I had two brothers playfully hugging, I would use an easy stand and move around them. This causes some movement and often changes in angle, which adds more energy to the shot.
Inference
This video is great for people who haven’t gone through film school. The entire series can be viewed on Studiobinder’s YouTube channel. The way they convey information and the time and effort put into each video they upload should be appreciated. We are really lucky to have it all for free.
