Sonoton Music launches new brand

Munich, March 24, 2021. Sonoton Music, the world’s largest independently owned Production Music library, rebrands with the launch of a new version of its music search system. A major redesign improves every aspect of how music is searched, including in-depth tools for client project management and an online license store.

Sonoton Music has served Audio-Visual ads globally since 1965 and takes great pride in the innovation that is at the heart of its business. To fulfill the company’s dream of a simple, functionally focused music search system with a captivating aesthetic, the team worked with Berlin-based agency MetaDesign. The result is the best music search system released to date and comes with a brand new look and feel, marking the beginning of a new era in the company’s history.

Music Sonoton

Music Sonoton

“We are extremely excited to witness the launch of the new Sonoton brand that embodies the best of the innovation and expertise the company has built over the past 55 years,” said MetaDesign. The results of intense user-focused, iterative work and collaboration take the brand together into a new era, demonstrating its ability to combine complex utilities and design excellence. designed with the soul and self-perception of a company that puts a production music library on the map.”

The rebranding coincides with Alex Black’s recent appointment as Sonoton Music’s new CEO: “The team listened to their customers and publishing partners and re-imagined how the tool works. music search. This is a natural evolution of a company that launched their first search engine before ‘streaming services’ and ‘MP3’ existed! “

The visual vibrancy of the brand refresh draws on elements from the company’s history and is designed to illuminate the music. The Sonoton Music catalog is a rich and diverse musical resource, including the most comprehensive library of authentic world music, orchestral recordings from world-renowned orchestras and studios including including London’s Abbey Road. A huge catalog of contemporary library music and original commercial recordings from ’60s artists like Nelson Riddle and Acker Bilk to share on Drake, Chance The Rapper, and Dexter & DJ Friction.

About Sonoton Music
Sonoton Music was founded by Rotheide and Gerhard Narholz in Munich and is today the largest independent music library in the world. The company owns exclusively over 130,000 works from all genres. Hundreds of composers, musicians and producers around the globe ensure that the library grows with more than 100 albums of all musical genres, styles, instruments and genres each year. In addition, more than 150 albums are added each year from international catalogs. More than 35 dealers worldwide license their music for television, film, advertising, internet production, and sampling. Sonoton’s music can be found in the Netflix series Unorthodox, feature films such as Tenent and Once Upon A Time in Hollywood, as well as countless other works.

Click contact
Kruger Media GmbH
Torstraße 171 I 10115 Berlin I Germany
Richard Pelzer
E-Mail: [email protected]
Phone number: +49 30-30 64 54 8-0

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