Tech
Some subscription app developers suspect Apple is buying Google ads that send users to their apps in the App Store, to protect its cut by decreasing web signups (John Koetsier/Forbes)
John Koetsier / Forbes:
Some subscription app builders suspect Apple is shopping for Google adverts that ship customers to their apps within the App Retailer, to guard its reduce by reducing net signups — Apple is secretly shopping for Google adverts for high-value apps to gather doubtlessly tens of millions of {dollars} in subscription income, a number of app publishers have informed me.
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